Profil bibliographique

Guowei Huang

Informations fournies par OpenAlex. Research Africa ne déduit ni nationalité, ni poste, ni coordonnées personnelles.

2Publications signalées
0Citations signalées
1Affiliations récentes

Les institutions déclarées

University of Manchester

Les domaines associés

FinTech, Crowdfunding, Digital FinanceDigital Marketing and Social MediaMicrofinance and Financial InclusionPrivate Equity and Venture CapitalSharing Economy and Platforms

Les publications récentes

Accès ouvert 2026 article OpenAlex

Unlocking crowdfunding success by leveraging selling perspectives and influence tactics for optimal performance

Wanxiang Cai, Hai-Anh Tran, Guowei Huang, Bach Nguyen

Selling is essential to entrepreneurial businesses, but research on the integration of selling and entrepreneurship is largely under-conceptualized. By integrating influence tactics theory for effective selling with the dual processing model, this research theorizes that influence tactics help crowdfunders form an intuition …

cn, gb (code pays fourni par la source)

0 citations Journal of Small Business Management
2024 conference-abstract OpenAlex

When Competence Meets Warmth: Interactions Between Costly and Costless Signals in Crowdfunding

Wanxiang Cai, Hai Anh Tran, Guowei Huang, Bach Nguyen

Due to the information asymmetry in financial markets, entrepreneurs need to send signals to investors to acquire financial capital. Traditional signalling theory suggests that signals must be costly to differentiate high-quality from low-quality firms. Recent studies show costless signals can be effective …

gb, us (code pays fourni par la source)

0 citations Academy of Management Proceedings
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