Bach Nguyen

Unlocking crowdfunding success by leveraging selling perspectives and influence tactics for optimal performance

Wanxiang Cai, Hai-Anh Tran, Guowei Huang, Bach Nguyen

Selling is essential to entrepreneurial businesses, but research on the integration of selling and entrepreneurship is largely under-conceptualized. By integrating influence tactics theory for effective selling with the dual processing model, this research theorizes that influence tactics help crowdfunders form an intuition …

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Government support, regional well‐being, and the pivots of UK SMEs during a crisis

Chau M. Chu, Bach Nguyen

Abstract Pivoting—a substantive transformation of the established business model (e.g., reformulation of goods, services, processes, or organizational methods in a new or significantly improved manner)—has emerged as a crisis response strategy of small‐ and medium‐sized enterprises (SMEs). However, SMEs often lack internal …

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Social capital and SME innovations: the importance of knowledge combination and customer demands

Hoa Do, Bach Nguyen, Manh Dao

Abstract This article draws on social capital theory to examine the underlying mechanisms linking interpersonal and interorganizational social capital to innovation and to explore how customer demands moderate these relationships. Two empirical studies were conducted using data from Vietnamese small and medium-sized …

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The role of empathy in providers’ online customer complaints management

Hai Anh Tran, Heiner Evanschitzky, Yany Grégoire, Bach Nguyen et autres

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Employment vs Entrepreneurship: The Effect of Partner’s Occupation on the Health and Well-Being

Susan Schwarz, Muntasir Shami, Bach Nguyen

The occupational influence of life partners on each other’s health and well-being has recently been discussed in the literature. However, research has tended to focus on job demands of dual-employee couples. This study investigates how entrepreneurs whose partner is either in entrepreneurship …

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Removal of DDT, DDD, and DDE from washing extracts of contaminated soil using polyaniline/bagasse composite material

Nguyễn Quang Hợp, Bach Nguyen, Tam Tran, Anh Van Nguyen

Polyaniline (PANi) was hybridized with a bagasse (BG) substrate to treat Dichlorodiphenyltrichloroethane (DDT), dichlorodiphenyldichloroethylene (DDE), and dichlorodiphenyldichloroethane compounds, which are persistent organic pollutants (POPs) causing environmental contamination. The PANi/bagasse (PA/BG) composite was synthesized using ammonium persulfate and sulfuric acid, achieving efficiencies ranging …

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Foreign small- and medium-sized enterprises and regional institutions

Chau M. Chu, Bach Nguyen

This study centers upon Vietnam's Law on Investment 2014—a place-based policy that offers investment incentives for foreign firms located in disadvantaged areas. Using the difference-in-differences method for 46,211 firm-year observations 2006–2021, we find that the policy increased the revenue growth of foreign …

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From green to growth: The effect of Go Green on entrepreneurial growth aspirations

Xiaolong Shui, Julia Korosteleva, Bach Nguyen

This paper examines the effect of small- and medium-sized enterprises' (SMEs') pursuit of Go Green attitudes, characterized by the inclusion of environmental objectives in their strategic planning, on their entrepreneurial growth aspirations (EGAs) through the theory of planned behavior. We theorize that …

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Investigating Context Faithfulness in Large Language Models: The Roles of Memory Strength and Evidence Style

Yuepei Li, Kang Zhou, Qiao Qiao, Bach Nguyen et autres

Study on the synthesis of heterojunction Cu2O-BiVO4 catalysts for the photoelectrochemical water splitting

Nguyen Thi Mo, Nguyễn Văn Vĩnh Châu, Bach Nguyen

Photoelectrochemical water splitting to convert solar energy into chemical energy stored in hydrogen fuel is a challenging task. In this work, BiVO4 was synthesized by the hydrothermal method. Cu2O was incorporated with BiVO4 by the reduction of Cu2+ with ascorbic acid on …

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Expressions of customer rumination in online posts and firm responses

Hai-Anh Tran, Yuliya Strizhakova, Bach Nguyen, Samuel G. B. Johnson

Abstract When faced with service failures, customers tend to ruminate, i.e., engage in repetitive negative thoughts about service failures and their causes/consequences. Some customers express these ruminative thoughts in online posts, making the internal cognitive process of rumination publicly visible to prospective …

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Gender attitudes and business venturing in low gender egalitarianism culture: a study of Egypt and Jordan

Bach Nguyen, Muntasir Shami, Fujia Li

Abstract This study examines the link between individuals’ gender attitudes and their engagement in entrepreneurial activities. Grounded in the social feminist perspective within institutional theory, the research posits that those holding egalitarian views on gender are more inclined to participate in business …

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