Naveen Donthu

Donald R. Lehmann’s contribution and legacy in marketing

Naveen Donthu, Weng Marc Lim, Annur Islam Sifat

Channel conflict and technological disintermediation: a bibliometric analysis of half a century

Renuka Kamath, J. Sundara Moorthy, Naveen Donthu, ShabbirHusain R.V.

Purpose Channel conflict (CC) is a pervasive and challenging issue that managers frequently encounter. Researchers have been investigating CC for over fifty years, particularly relevant now with digitalization enabling firms to go direct-to-consumer (D2C). Given this influx of digital technologies, this study …

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How can digital dexterity contribute to the success of new product development in B2B SaaS companies? Comprehending the roles of inclusive leadership, capabilities for open innovation, and competitive intensity

Saumyaranjan Sahoo, Naveen Donthu, Satish Kumar, Mukund Vyas

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How to Conduct a Multi‐Domain Systematic (Literature) Review? Guidelines Using The Lotus Protocol

Bart J. A. van Bueren, Weng Marc Lim, Naveen Donthu, Kevin Argus et autres

ABSTRACT Complex challenges increasingly demand multidisciplinary research across intersecting knowledge domains. However, existing systematic (literature) review protocols offer limited guidance and tend to confine scholars to single‐domain or single‐intersection reviews. Practical solutions, such as valorizing food waste (i.e., turning food waste into …

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Operationalizing ad creativity and its effects in B2B advertising

Jodie L. Ferguson, Brian P. Brown, Kunal Swani, Naveen Donthu

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Making sense of commonsense: unpacking its nomological network through scientometrics

Weng Marc Lim, Naveen Donthu, Guditi Naresh

Purpose This study aims to establish an understanding of commonsense, a valuable mechanism for navigating disruptive, volatile, uncertain, complex and ambiguous (DVUCA) environments. Design/methodology/approach This study conducts a scientometric (bibliometric) analysis of commonsense through the lens of tacit knowledge, practical intelligence and …

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Analysis of Research Themes in Marketing Channels

Talai Osmonbekov, Naveen Donthu, Nitesh Pandey, Satish Kumar

Marketing Channels is an important area of research, especially in these days of supply chain issues. This study uses bibliometric techniques to identify the top authors and their clusters. These top countries contributed to the marketing channels area and maps the research …

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Artificial intelligence advancements in procurement: transforming organizational buying behavior

Talai Osmonbekov, Wesley J. Johnston, Naveen Donthu

Purpose The purpose of the paper is to discuss the potential of AI to impact organizational buying behavior. Potential impacts on organizational communication, Organizational Buying Center (OBC) structure and dynamics are discussed. Design/methodology/approach This research is conceptual in nature and uses narrative …

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Unraveling the Adverse Effects of Social Media on Teenagers: Current and Future Research Directions

Seema Bhardwaj, Ritika Chopra, Naveen Donthu, Pooja Choudhary

Increasing concerns have been raised in academic literature regarding the impact of social media on teenagers’ well-being. While online social media has become an integral part of our daily life, it has also been linked to a rise in mental health issues …

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Factors Influencing Orthopedic Surgeons’ Clinical Adoption of Innovative Technologies

Naveen Donthu

Factors Influencing Orthopedic Surgeons’ Clinical Adoption of Innovative Technologies

Naveen Donthu

This study examines behavioral factors that influence the likelihood of orthopedic surgeons' adoption of innovative technologies, such as 3D printing, in their patient care and treatment.In this empirical investigation, we use Technology Acceptance Model 2 (TAM2) to evaluate the relationships between technology …

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How to combine and clean bibliometric data and use bibliometric tools synergistically: Guidelines using metaverse research

Weng Marc Lim, Satish Kumar, Naveen Donthu

Bibliometrics (or scientometrics) is a powerful technique to assess the trajectory of scientific research. Building on the Journal of Business Research’s seminal guides for bibliometric analysis—i.e., “How to conduct a bibliometric analysis: An overview and guidelines” and “Guidelines for advancing theory and …

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