Weng Marc Lim

Guidelines for Meta‐Analytic Structural Equation Modeling: Steps, Resources, and Illustrations

Hassam Waheed, Weng Marc Lim

ABSTRACT The goal of science is to build incremental, structured, and reliable knowledge over time. Yet, many strands of marketing and related disciplines exhibit symptoms of cumulative stagnation, including lack of replicability and weak theoretical integration. Existing remedies such as replication studies, …

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Gastronomy as an engaging form of creative tourism enhanced by co-creation and nostalgia

Ishani Sharma, Weng Marc Lim, Arun Aggarwal

Gastronomic encounters increasingly function as creative tourism experiences in which participation and nostalgia shape how tourists feel, think, and act toward a destination. This study examines the role of creative tourist experiences, gastro-nostalgia, and co-creation intention in shaping the ABC (affect, behaviour, …

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When destinations feel like me: How feeling at one with a destination encourages revisit intention

Jiarong Zeng, Weng Marc Lim

In an increasingly crowded tourism market, functional differentiation rarely secures enduring advantage. Destination personality research has established that symbolic fit relates to tourist responses, yet current knowledge still offers an incomplete account of how a destination that feels identity-consistent becomes one that …

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Do emotional reviews predict sales? Evidence from an AI-powered experimental investigation

Lan Ma, Weng Marc Lim, Saeed Pahlevan Sharif, Arghya Ray et autres

Abstract In the digital age, online reviews have emerged as a pivotal touchstone for consumer decision-making, with the emotional sentiment of these reviews playing a crucial role in shaping purchasing behaviors. This research harnesses signaling theory and the elaboration likelihood model to …

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Seeing, feeling, and buying: a mixed-methods investigation of emotional wellbeing in augmented reality e-commerce

Subhajit Pahari, Weng Marc Lim

Abstract As e-commerce platforms increasingly adopt augmented reality (AR), understanding how immersive technologies influence consumer wellbeing has become essential. Drawing on the stimulus-organism-response (S-O-R) model and cognitive appraisal theory, this article develops and empirically tests a framework that examines how AR features …

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Multiexperience: Core principles grounded in experience theory, theory of embodied cognition, and schema theory

Sahil Dua, Weng Marc Lim, Shilpi Jain, Varsha Khattri

Multiexperience (MX) describes users’ perceptions and responses when an interactive system distributes activity across multiple devices and modalities. User experience (UX) explains local user-system interaction quality, whereas customer experience (CX) explains customer responses across touchpoints and journeys. MX addresses the coordination quality …

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Rethinking Consumer Behavior Through Phygital Episodes

Wenny Candra Mandagie, Weng Marc Lim

ABSTRACT Consumption unfolds in fused encounters where physical presence and digital mediation co‐occur, which, in turn, reshapes how consumers search, evaluate, purchase, and relate to brands. Consumer behavior research, however, still parses these encounters into channels, touchpoints, and stages that can be …

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Donald R. Lehmann’s contribution and legacy in marketing

Naveen Donthu, Weng Marc Lim, Annur Islam Sifat

Climate Change, Strategic Orientation, and Green Innovation: Unpacking External and Internal Drivers in Competitive Contexts

Maria Vincenza Ciasullo, Miriana Ferrara, Weng Marc Lim

ABSTRACT Firms increasingly face political and societal pressures to pursue green strategies and sustainable innovation amid escalating climate change disruptions. Drawing upon contingency theory, institutional theory, and the natural resource‐based view, this article examines external (stakeholder pressures) and internal (environmental culture) antecedents …

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Credibility and consumer-based brand equity: A multidimensional ‘between-within’ perspective in low involvement settings

Thusyanthy Lavan, Weng Marc Lim, P.G.S.A. Jayarathne, Linda D. Hollebeek et autres

This study adopts a multidimensional ‘between-within’ perspective of credibility to investigate the impact of celebrity credibility on consumer-based brand equity (CBBE) and the mediating role of brand credibility in this relationship, with each construct conceptualized and operationalized as multidimensional. To do so, …

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Green transformational leadership and employees' green ambidexterity: the role of green organizational support and market turbulence

Md Asadul Islam, Weng Marc Lim, Md Shamirul Islam, Bibiana Chiu Yiong Lim

Purpose Drawing on the natural resource-based view and organizational ambidexterity theory, this study aims to examine whether green transformational leadership (idealized influence, inspirational motivation, intellectual stimulation, individualized consideration) fosters employees' green ambidexterity (exploration, exploitation) through green organizational support, with market turbulence as …

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From disclosure to accountability under generative and agentic AI in tourism research

Weng Marc Lim