Jeeyeon Kim

How Researchers’ Analytical Decisions Impact Brand Price Elasticity Estimates: Insights from A Many-Analyst Study

Andreas Hamann, Nguyen Hoang Linh, Marco Gregori, Tobias Otterbring et autres

Price elasticities are central empirical measures in marketing, informing pricing, promotion planning, or evaluations of consumer responsiveness. Yet estimates may depend not only on brands, categories, and markets but also on the analytical decisions researchers make in transforming raw purchase data into …

How Researchers’ Analytical Decisions Impact Brand Price Elasticity Estimates: Insights from A Many-Analyst Study

Oliver Koll, Hannes Datta, Karin Teichmann, koen pauwels et autres

Price elasticities are central empirical measures in marketing, informing pricing, promotion planning, or evaluations of consumer responsiveness. Yet estimates may depend not only on brands, categories, and markets but also on the analytical decisions researchers make in transforming raw purchase data into …

Weathering the digital shift: how interaction spaces and weather conditions shape mobile app engagement

Yiling Li, Jeonghye Choi, Jeeyeon Kim

Purpose As mobile services become increasingly embedded in everyday life, understanding how external environmental factors influence user engagement has become increasingly important. This study aims to focus on how interaction spaces and weather conditions shape mobile user engagement with activity-tracking applications. It …

kr, jp, au (code pays fourni par la source)

Promoter hypomethylation of CDH7: a novel epigenetic marker associated with cerebral small vessel disease

Jeeyeon Kim, Jihye Park, Keunsoo Kang, Young Ho Lee et autres

Introduction Cerebral small vessel disease (SVD), manifesting as white matter hyperintensities (WMH), lacunar infarctions, and cerebral microbleeds on magnetic resonance imaging (MRI), has been linked to developmental epigenetic alterations. This study aimed to identify and validate gene-specific promoter methylation changes as epigenetic …

kr (code pays fourni par la source)

C–H/N–H Annulation of N -Aryl Triazolinediones with Diazo Compounds: A Route to Cinnoline Analogues

Jin Ho Jeong, Jeeyeon Kim, Jung‐Hwan Choi, Jungmin Kang et autres

The preparation and functionalization of cinnolinones and dihydrocinnolinones have emerged as important topics in medicinal chemistry and drug discovery. In this study, we report an iridium(III)-catalyzed C–H/N–H annulation between N -aryl triazolinediones and diazo Meldrum’s acid to access a range of dihydrocinnolinones. …

kr (code pays fourni par la source)

Abstract Wed107: Promoter hypomethylation in Cadherin-7 gene: a novel epigenetic marker related with cerebral small vessel disease

Jeeyeon Kim, Jihye Park, Keunsoo Kang, Jei Kim

Background: Cerebral small vessel diseases (SVD) exhibiting as lacunar infarction, microbleed and white matter hyperintensity (WMH) radiophenotypes on magnetic resonance imaging showed epigenomic evidences as developmental causes. Hypothesis: We performed epigenome wide association study (EWAS) to identify the epigenomic characteristics related with …

kr (code pays fourni par la source)

Push the Paw: A Field Experiment on Personalised Push Notifications and User Engagement

Jeeyeon Kim, Wookyoung Kim, Jeonghye Choi

Push notifications are widely recognised for their effectiveness in promoting user engagement with mobile apps. This study explores how personalised content combinations affect user engagement in a companionship-based activity-monitoring app. The field experiment was designed and executed by the pet activity-monitoring app …

au, kr (code pays fourni par la source)

Metaverse Marketing and Consumer Brand Engagement : Evidence from Luxury Fashion Brands

Yiling Li, Jeeyeon Kim, J. H. Cho

메타버스는 최근 디지털 환경에서 새로운 소비자 경험과 상호작용을 창출하는 중요한 요소로, 특히 럭셔리 패션 브랜드들이 이를 적극적으로 활용하고 있다. 본 연구는 메타버스 마케팅 전략에서 브랜드의 뉴스 콘텐츠 활용이 소비자의 브랜드 참여에 미치는 영향을 분석하였다. 구체적으로, 메타버스와 관련된 133개 럭셔리 패션 브랜드의 소셜 …

Leakage based multi-point transmission for UAM in Integrated Satellite and Terrestrial Network

Jeeyeon Kim, Incheol Hwang, Daesik Hong

This paper investigates multi-point transmission schemes for Urban Air Mobility (UAM) within the framework of Integrated Satellite and Terrestrial Networks (ISTN). While existing studies have focused on independent connections between terrestrial and satellite networks, this work is the first to explore multi-point …

kr (code pays fourni par la source)

The Effect of Virtual Influencers’ Facial Characteristics on User Responses in Social Media

Hyejeong Kim, Jeonghye Choi, Chang-Hee Park, Jeeyeon Kim

소셜 미디어에서 가상 인플루언서를 활용한 마케팅 활동이 활발해지면서, 마케팅 효과를 극대화하기 위한 콘텐츠 전략의 중요성이 더욱 주목받고 있다. 특히, 소셜 미디어 상의 가상 인플루언서 콘텐츠는 시각적 효과가 매우 중요하므로, 소셜 미디어에 게시된 가상 인플루언서 이미지의 특성이 마케팅 성과에 어떠한 영향을 주는지 면밀히 …

Molecular genomic and epigenomic characteristics related to aspirin and clopidogrel resistance

Jei Kim, Byoung‐Soo Shin, Dae-Hyun Kim, Dong-Ick Shin et autres

Abstract Background Mediators, genomic and epigenomic characteristics involving in metabolism of arachidonic acid by cyclooxygenase (COX) and lipoxygenase (ALOX) and hepatic activation of clopidogrel have been individually suggested as factors associated with resistance against aspirin and clopidogrel. The present multi-center prospective cohort …

kr (code pays fourni par la source)

The impact of offline store presence on digital sales: The moderating role of product functionality

Jeeyeon Kim, Jeonghye Choi, Sue Ryung Chang, Minakshi Trivedi

au, kr, us (code pays fourni par la source)