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2026
preprint
How Researchers’ Analytical Decisions Impact Brand Price Elasticity Estimates: Insights from A Many-Analyst Study
Andreas Hamann, Nguyen Hoang Linh, Marco Gregori, Tobias Otterbring, Yuqiao Liang, Abhi Bhattacharya, Efrat Shust, Nhat Quang Le, Yancheng Zhang, Bingxuan Guo, Melvin Marti, J. Andrew Petersen, Shantanu Mullick, Robin-Christopher Ruhnau, Junbum Kwon, Yixing Chen, Junzhou Zhang, Steve Heinke, Yingfei HU, Auke Hunneman, Matteo Montecchi, Nadine Eckel, Xuefeng Liu, Soogand Alavi, Sönke Albers, Jonathan Fuhr, Klaus Miller, Björn Frank, Erik Maier, André Tomano, Narendra Bosukonda, Charles Hofacker, Ronnie Das, Tin Trung Nguyen, Patrick Zhang, Raoul Kübler, Mohammad Rizky Nur Iman, Seongun Jeon, Thomas Scholdra, Michał Folwarczny, Tim Stonner, Jangwon Choi, 宋依坪, Jasenko Arsenovic, Amrita Mitra, Hannes Datta, Maciej Szymanowski, Vinícius Andrade Brei, James Leonhardt, Aosen Cheer, Stepan Gogolev, Wei Zhang, Ivan Guitart, Daniel Fernandes, Wiebke Keller, Ted Matherly, Huidi Lu, Daniel Grosshans, Jaap Wieringa, Swagato Chatterjee, Daniel Winkler, Kshitij Sharma, Koushyar Rajavi, Dinakar Jayarajan, Garret Sonnier, Oliver Rutz, Walter Herzog, Karin Teichmann, Kristof Coussement, Satadruta Mookherjee, Marcos Inácio Severo de Almeida, Johannes D. Hattula, Yves Van Vaerenbergh, Yashar Bashirzadeh, Andreas Plank, Marlon Imhoff, Arjen van Lin, Clemens Pirker, Rodrigo Heldt, Zhiyong Yang, Peter Ebbes, Dingli Wu, Frank Germann, Andreas Strobl, Shahryar Doosti, koen pauwels, Tank Prasad Neupane, Elham Ghazimatin, Edlira Shehu, Constant Pieters, Leif Brandes, Jan R. Landwehr, Neeraj Arora, Marco Kotschedoff, Matthias Frühwirth, Anirban Adhikary, Yang Guo, Daniel E. Vogler, Ronald Niedrich, Steffen Jähn, Yavuz Selim Hindistan, Rajita Varma, Janina Steinmetz, Raj Sachdev, Hui Xie, Melanie Bowen, Oliver Koll, Ramon Snellen, XingJian You, Daniel Zantedeschi, Philipp Brüggemann, Aruna Divya Tatavarthy, Stephen France, Yuping Liu–Thompkins, Erik Mooi, Ertuğrul Uysal, Anne ter Braak, Hong DENG, Faegheh Taheran, Grant Leonhardt, Maren Becker, Robert Mai, Mikel Bergara, Guillaume Hervet, Jakob Utgård, Salar Nozari, Matthias Eggenschwiler, Sybilla Merian, Michel van der Borgh, Barbara Deleersnyder, Niklas Mergner, Anna Petersen, Yuanyuan Zhang, Handan Derya Ercan, Nadine Schröder, 邱卓尔, Daria Yudaeva, Sarah Gelper, Ege Can, Hamed Aghakhani, Mohammad Zia, Yi Qian, Jeremiah Johnson, Yunqi Su, Anne Madeleine Kranzbühler, Jonathan D'hondt, Alexandra Becker, Steven D'Alessandro, Marco Martini, Vahideh Abedi, Evert de Haan, Lucas Stich, Niklas Jakobsson, Harald van Heerde, Mehmet Okan, Bram Foubert, Thomas McIver, Rafael Demczuk, Ross Johnson, Niels Holtrop, Felix Holzmeister, Cong Feng, Maarten Gijsenberg, Shubin Yu, Fengtao Wan, Boas Bamberger, Magnus Hultman, Dominik Papies, Bernadette van Ewijk, Sergey Turlo, Stefan Bernritter, Cédric Verbeeck, Ye Hu, Maria Ulasik, Eunho Park, Sungjun (Steven) Park, Lennart M. Kehl, Yi Chen, Colin Bisbee, Federico Contu-Tornatore, Ahmad Daryanto, Javier Cebollada, Zetao Wang, Scott D. Swain, Rohini Daraboina, Sandrine Jacob-Leal, Hossein Eslami, Marton Varga, Martin Spann, Manfred Krafft, Thyagarajan Subramanian, Ulrike Phieler, Zhenyu Wang, Simo Alami Chehboune, Hang‐Yee Chan, Jia Li, Oliver Hinz, Martin Hirche, Jens Paschmann, Christian Hotz‐Behofsits, Ruben Laukenmann, Samuel Stäbler, Dominik Hettich, Dennis Fok, Rosie Thuy Pham-Henderson, Nils Wlömert, Ali Gohary, Iman Raoofpanah, Ann Schlosser, Yi Yin, Max Kleiman-Weiner, Tohid Ghanbarpour, Nick Simonsen, Florian Dost, Jingyu Zhou, Marc Linzmajer, Julian Wichmann, Meike Morren, Niklas Schroeder, Nebojsa Davcik, Stefan Mayer, Christine Eckert, Joop Adema, Simone Wies, Joep van der Plas, Gwen Ahn, Pham Van Hau, Guowei Huang, Mialoei Jia, Davide Muzi, Matthijs Meire, Jan-Michael Becker, Jeeyeon Kim, Yeqing Bao, Divyansh Tripathi, Ali Mortazavi, Jochen Reiner, Kenneth Wathne, Lana Lebo, Andrés Gvirtz, Yang Liying, Sam Hui, Peren Özturan, Danny Weathers, Reto Hofstetter, Lachlan Deer, Sven Bähre, Jiafan Lu, David lie, Qiuzi Jin, Noortje Gevers, Ju-Young Kim, Sarit Moldovan, Jin Ho Yun, Daniel Guhl, Olivier Caron
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Le résumé fourni par la source
Price elasticities are central empirical measures in marketing, informing pricing, promotion planning, or evaluations of consumer responsiveness. Yet estimates may depend not only on brands, categories, and markets but also on the analytical decisions researchers make in transforming raw purchase data into elasticities. We use a many-analyst design in which 156 independent research teams (RTs) estimate brand price elasticities for 68 meat-substitute country-brand combinations from the same dataset. Each team retained discretion over its analytical approach, including choices concerning modeling, aggregation, fixed effects, control variables, and endogeneity correction. Results show substantial heterogeneity in both choices and estimates. Across 10,415 brand price elasticity estimates, the average is -0.61. However, the variation across the 156 RTs is considerable: the average brand price elasticity per RT ranges from -7.3 to +3.1, with a standard deviation of 0.84. Choices related to time aggregation, fixed effects, time controls, and marketing-mix covariates explain the largest share of variation in reported estimates. Because analytical choices occur in configurations rather than in isolation, we cluster RTs and reveal distinct analytical pathways associated with different patterns of estimates. Our findings contribute to elasticity research by identifying modeling decisions that warrant particular scrutiny and to the open science debate by supporting the call for greater transparency about analytical decisions.
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Les sujets associés
Consumer Market Behavior and PricingCustomer churn and segmentationEconomics of Agriculture and Food Markets