Subhajit Pahari

Seeing, feeling, and buying: a mixed-methods investigation of emotional wellbeing in augmented reality e-commerce

Subhajit Pahari, Weng Marc Lim

Abstract As e-commerce platforms increasingly adopt augmented reality (AR), understanding how immersive technologies influence consumer wellbeing has become essential. Drawing on the stimulus-organism-response (S-O-R) model and cognitive appraisal theory, this article develops and empirically tests a framework that examines how AR features …

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Algorithmic opaqueness to financial disengagement: buffering role of community well-being in AI anxiety and perceived redlining across rural regions in the Global North

Subhajit Pahari, Michael Oyedele Oyenuga, Munmun Patra, Abhijit Roy et autres

Purpose This study investigates how algorithmic opacity (ALOP) and inadequate AI governance influence perceptions of digital redlining (PRDL), financial anxiety (FNAX) and trust erosion, leading to withdrawal from traditional banking. The paper further explores how community well-being and empowerment may mitigate these …

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Surveillance, Suggestion, and Sabotage: Understanding Consumer Pushback Against AI in E‐Commerce and Q‐Commerce

Subhajit Pahari, Munmun Patra, Michael Oyedele Oyenuga, Emmanuel Mogaji

ABSTRACT This research explored the psychological and behavioral resistance of consumers toward AI‐enabled personalization in the contexts of e‐commerce and quick commerce (Q‐commerce). Though advanced AI technologies offer benefits such as efficiency and convenience, consumers report concerns about emotional manipulation, information overload, …

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Sustainable Luxury: Understanding Consumer Responses to Purpose‐Driven Brand Strategies

Subhajit Pahari, Munmun Patra, Kiran Menghani, Park Thaichon

ABSTRACT The study examines the dilemma faced by consumers in balancing the concepts of sustainability and luxury in the context of self‐gifting. The research is based on the Affect‐Behavior‐Cognition (ABC) framework and the Consumer‐Brand Identification (CBI) theory, which seeks to understand how …

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The Evolution of Software Development

Shruthika Gajendran, Subhajit Pahari

Software development has continually evolved since the 1950s, moving from low-level punch-card programs to today’s cloud- and AI-powered systems. Each new era from high-level languages like FORTRAN and COBOL in the 1950s to personal computing, the Internet, mobile apps, and now AI …

Not just another coffee chain: can Nothing Before Coffee grow without losing its flavor?

Revanth Kumar Guttena, Subhajit Pahari, Kiran Menghani

Learning outcomes The learning outcomes are as follows: Case overview/synopsis This case study examines the strategic dilemma faced by Nothing Before Coffee, a fast-growing Indian café brand recognized for its culturally rooted, youth-focused appeal. Established in 2017 in Jaipur, Nothing Before Coffee …

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The economics of entrepreneurial ecosystems: the role of internal capabilities and external conditions

Atanu Manna, Subhajit Pahari, Munmun Patra Pahari, Debasish Biswas et autres

This study examines how internal and external environmental factors influence entrepreneurial activities, using the Resource-Based View (RBV) theory. Analyzing panel data from 38 countries, the research employs Driscoll-Kraay and Fixed Effect robust models to address cross-sectional dependence and heteroscedasticity. It examines both …

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The economics of entrepreneurial ecosystems: the role of internal capabilities and external conditions

Atanu Manna, Subhajit Pahari, Munmun Patra Pahari, Debasish Biswas et autres

This study examines how internal and external environmental factors influence entrepreneurial activities, using the Resource-Based View (RBV) theory. Analyzing panel data from 38 countries, the research employs Driscoll-Kraay and Fixed Effect robust models to address cross-sectional dependence and heteroscedasticity. It examines both …

The economics of entrepreneurial ecosystems: the role of internal capabilities and external conditions

Atanu Manna, Subhajit Pahari, Munmun Patra Pahari, Debasish Biswas et autres

This study examines how internal and external environmental factors influence entrepreneurial activities, using the Resource-Based View (RBV) theory. Analyzing panel data from 38 countries, the research employs Driscoll-Kraay and Fixed Effect robust models to address cross-sectional dependence and heteroscedasticity. It examines both …

Unveiling the socio contextual triggers of smokeless tobacco use among blue collar workers: implications for workplace health and policy

Anupam Bandyopadhyay, Subhajit Pahari, Munmun Patra Pahari, Sarika Keswani

This study investigates the socio-contextual determinants of smokeless tobacco (SLT) use among blue-collar workers in India, a demography exhibiting the world's highest SLT use. The Social Ecology Theory is used to understand the phenomenon by analysing the data collected from 392 blue-collar …

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“Your Film” – a leap toward co-creation in the film industry

Revanth Kumar Guttena, Subhajit Pahari

Learning outcomes The case intends to help students understand the fundamentals and applications of co-creation as a business model in a traditionally exclusive industry; the operational and strategic challenges of involving large-scale public participation in creative projects; and the dynamics of balancing …

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Factors affecting chatbots in banking services: the UTAUT2 and innovation resistance theory perspective

Zericho R. Marak, Subhajit Pahari, Rishabh Shekhar, Ashish Kumar Tiwari

This paper aims to investigate the factors affecting the users’ intention to use chatbots for banking service requirements. Based on the survey of 194 individuals, a partial least square and structural equation modelling (PLS–SEM) is employed to examine the factors affecting behavioural …

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