S. Sinem Atakan

Making food experience design actionable: a customer-centric, process-based framework grounded in food well-being

Wided Batat, Michela Addis, S. Sinem Atakan, Danae Manika et autres

Purpose The purpose of this paper is to advance advances the food experience design (FED) framework by transforming it into a structured, process-based, operational model. The extended FED integrates the consumer’s experiential pleasure as a core design driver by embedding the stages …

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Crunch your anger, squash your anxiety: Impact of negative emotions on food texture preferences

S. Sinem Atakan, Hazal Duman Alptekin

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Meal kits vs. pre-packaged meals: exploring young consumers’ perceptions of healthy meals

S. Sinem Atakan, Alison B. Shields

The rising demand for healthier meal solutions has fueled the popularity of ready-to-cook (RTC) meal kits and ready-to-eat (RTE) prepackaged meals, especially among young consumers. This research explores and experimentally compares young consumers’ perceptions of these two meal categories. A qualitative survey …

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Unpacking healthy eating: An application of the model of goal-directed behavior

S. Sinem Atakan, Richard P. Bagozzi

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Reconceptualizing the desire‐intention relationship in the Model of Goal Directed Behavior

S. Sinem Atakan, Richard P. Bagozzi

Abstract This research reconceptualizes the Perceived Behavioral Control–Desire–Intention relationship within the Model of the Goal‐Directed Behavior. First, it refines Perceived Behavioral Control by adopting the distinction made in the Theory of Planned Behavior literature between Self‐efficacy and Perceived Control. Then, utilizing the …

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Are crowdsourcing announcements signals of customer orientation? A comparison of consumer responses to product- versus communication-related campaigns

Xiaohan Wen, S. Sinem Atakan

Purpose This study aims to examine consumers’ responses to crowdsourcing campaigns in the request initiation stage using the signaling theory from economics. The purpose of the research is threefold. First, it provides a comprehensive classification of various task types within crowdsourcing. Second, …

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Food Experience Design to Prevent Unintended Consequences and Improve Well-being

Michela Addis, Wided Batat, S. Sinem Atakan, Caroline G. Austin et autres

This article introduces a novel and comprehensive conceptual framework for designing innovative food experiences that enhance food well-being. We call this framework the novel food experience design. It supports managers in cocreating customer-centric food experiences to limit unintended detrimental consequences and enhance …

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A Novel Food Experience Design to Prevent Unintended Consequences

Michela Addis, Wided Batat, S. Sinem Atakan, CG Austin et autres

Çevrimiçi ve geleneksel: youtube ve televizyon reklamlarına yönelik tüketici algılarının karşılaştırılması

Zeynep Köz, S. Sinem Atakan

Bu arastirma, tuketicilerin YouTube ve televizyon reklamlarina yonelik tutumlarini incelemekte ve karsilastirmaktadir. On iki tuketiciden veri toplamak icin, kalitatif bir arastirma yontemi olan ve derinlemesine gorusme teknigini projektif tekniklerle birlestiren Zaltman Metafor Cikarim Teknigi ZMET kullanilmistir. Analiz, tuketicilerin YouTube reklamlarini televizyon reklamlarindan …

Exploring Perception and Acceptance of Edible Insects as a Protein Source

S. Sinem Atakan, Brian Wansink

Edible insects are increasingly getting attention as an attractive source of protein due to their high protein quality and sustainability of their production compared to traditional sources of meat. However, consumers, especially Western consumers, may be aversive to eating insects (Tan et …

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The Assessment of Cognitive Food Consumption Experience

S. Sinem Atakan, Brian Wansink

The goal of this research is to explore the cognitive experience of food consumption and develop a scale that can differentiate the various factors that individuals focus on while consuming food. Individuals differ in several aspects of the food consumption experience. Some …

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Self-Producer`S Journey: Identity Construction and Transformation in Self-Production

S. Sinem Atakan, Mina Seraj