The phygital intelligence value experience (PHIVE) matrix: the good , the bad , and the ugly of AI marketing for customer experience design
fr (code pays fourni par la source)
0 citations
Journal of Strategic Marketing
Wided Batat
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207Publications signalées
2620Citations signalées
2Affiliations récentes
Les institutions déclarées
Les domaines associés
Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaConsumer Retail Behavior StudiesService and Product InnovationCulinary Culture and Tourism
Les publications récentes
Phygital Science and the Future of Macromarketing: The Human First Phygital Value (HFPV) Framework for Integrated Physical-Digital Ecosystems
fr (code pays fourni par la source)
1 citation
Journal of Macromarketing
Corporate social responsibility institutionalization in luxury gastronomy: A study of Michelin‐starred chefs
fr (code pays fourni par la source)
0 citations
European Management Review
Making food experience design actionable: a customer-centric, process-based framework grounded in food well-being
Wided Batat, Michela Addis, S. Sinem Atakan, Danae Manika et autres
fr, it, us, gb (code pays fourni par la source)
0 citations
European Journal of Marketing
Phygital service research (PSR): advancing FSR and TSR toward human-first experience design in hybrid physical-digital ecosystems
fr (code pays fourni par la source)
16 citations
Journal of Services Marketing
“Binge delivery” behaviors among digital natives: a phygital exploration of status, empowerment, and vulnerability
fr, us (code pays fourni par la source)
6 citations
Qualitative Market Research An International Journal
Holixec Education: From Atomistic and Artificial Intelligence (AI) to Holixec Intelligence (HI) for Human-Centric Leadership in the Phygital Age
fr (code pays fourni par la source)
7 citations
Journal of Macromarketing
Positive luxury: A consumer-centric approach to bridging luxury and sustainability
Wided Batat, Danae Manika, Fabio Duma, Rachael Millard et autres
fr, gb, ch, ae, us (code pays fourni par la source)
12 citations
Marketing Theory
Identifying the forms of digital food advertising content and their effects on food well-being in the phygital age
1 citation
Introducing Holixec Education: A Human-Centric Approach to Learner Workplace Readiness via the MECCDAL Method
fr (code pays fourni par la source)
12 citations
Journal of Macromarketing
Guest editorial: The phygital research paradigm: philosophical foundations for examining consumer experiences and behaviors in hybrid physical-digital realms
fr (code pays fourni par la source)
22 citations
Qualitative Market Research An International Journal
Revolutionizing Business and Marketing Education: The MECCDAL Model and a Case Study from the American Institute of Business Experience Design
fr (code pays fourni par la source)
19 citations
Journal of Macromarketing
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