Faerozh Madli

EXPLORING RISK IN BNPL ADOPTION AMONG MILLENNIALS IN SABAH, MALAYSIA: A CONCEPTUAL STUDY

Shariff Umar Shariff Abd Kadir, Stephen Laison Sondoh, Faerozh Madli, Siti Aslisah Willie

This study investigates the role of perceived risk in the adoption of Buy Now Pay Later (BNPL) services by conceptualising perceived risk as a hierarchical construct composed of multiple dimensions. Despite the rapid growth of BNPL usage in Malaysia, particularly following accelerated …

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OFFLINE DIGITAL EDUCATION: A BIBLIOMETRIC EXPLORATION OF RESEARCH TRENDS AND EMERGING THEMES

Faerozh Madli, Jamsari Hashim, Khairunisah Kamsin, Diana Nabila Chau Abdullah et autres

Offline digital education has emerged as a critical area of research, particularly in addressing educational access and equity in regions with limited internet connectivity. However, the existing body of literature on this topic remains fragmented, making it challenging to identify key trends, …

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Millennials and Buy Now Pay Later Adoption in Sabah: Trends, Determinants, and Insights from the Unified Theory of Acceptance and Use of Technology 2 and Perceived Risk Framework

Shariff Umar Shariff Abd Kadir, Stephen Laison Sondoh, Faerozh Madli, Siti Aslisah Willie

Buy Now, Pay Later (BNPL) has become a notable financial innovation, enabling consumers to defer payments for online and in‑store purchases. Although existing studies have centred largely on Generation Z, Millennials remain comparatively underexamined despite representing a significant proportion of global users. …

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Transforming student engagement in higher education: The impact of artificial intelligence on learning involvement

Dean Nelson Mojolou, Faerozh Madli, Ahmad Shakani Abdullah, Helmina Thomas et autres

The integration of Artificial Intelligence (AI) into higher education has rapidly transformed how students access information, study, and engage with academic tasks. Tools such as adaptive learning platforms, intelligent tutoring systems, and generative text applications are now widely used to support personalized …

Determinants of functional food consumption intention among senior citizens in Sabah, Malaysia: A theory of planned behavior perspective

Wu Xiao, Suddin Lada, Faerozh Madli, Didik Subiyanto et autres

This study investigates the determinants of functional food consumption intention among senior citizens in Sabah, Malaysia, utilizing the Theory of Planned Behavior (TPB) as the theoretical framework. The research aims to (1) examine the influence of attitude, subjective norm, perceived behavioral control, …

Conceptualizing perceived brand globbiness vs localness: Insights into Malaysian consumer preferences and purchase intentions

Masran Tamin, Faerozh Madli, SUDDIN LADA, Nizhamuddin AB et autres

As globalization intensifies and spreads, it becomes important for marketers to appreciate the way consumers perceive global and local brands. This study seeks to assess the impact of Perceived Brand Globbiness (PBG) and Perceived Brand Localness (PBL) towards brand trust, brand equity …

Brand personality and brand loyalty relationship in cosmeceuticals: understanding the moderating influence of brand trust

Xiao Wu, SUDDIN LADA, Faerozh Madli, Brahim Chekima et autres

This research analyzes the connections among brand loyalty and brand personality dimensions Sincerity, Excitement, Competence, Sophistication, and Ruggedness of the cosmeceutical industry, and tests the moderating impact of brand trust. This study employed a quantitative method, and data was collected through purposive …

The effect of competitive prices and service quality on decisions to use Grab bike transportation services: Case study of Borneo University Tarakan students

Nursiah Sabdin, Suryaningsih, Erick Karunia, Faerozh Madli et autres

The influence of competitive pricing and service quality on the decision to use Grab Bike transportation services is an important aspect of consumer behavior and business strategy. Research shows that competitive pricing influences users' choices, with them tending to choose the economical …

Exploring entrepreneurial intentions among Sabah's dark tourism operators: A sustainability perspective

Hong Loong Ang, Suddin Lada, Faerozh Madli, Pang Yeng Yuan et autres

The sustainable development of dark tourism provides a unique feature for entrepreneurial opportunities. In the state of Sabah, south of the capital city of Kota Kinabalu, committing to sustainable tourism can go a long way in contributing to the growth of economy, …

Challenges and solutions in maintaining student academic integrity in the era of artificial intelligence

Christian Wiradendi Wolor, Faerozh Madli, MAHMOUD ALI RABABAH, Wong Chee Hoo

In recent years, international research in the field of academic integrity has turned to examine issues specifically in the use of artificial intelligence. This research aims to provide a holistic approach in dealing with violations of academic integrity among students amidst the …

Geospatial analysis of covid-19 vaccine recipients distribution in Malaysia

Lindah Roziani Jamru, ADI JAFAR, Ubong Imang, Zulayti Zakaria et autres

The COVID-19 pandemic has had a significant impact on the world, causing changes in social, economic, and demographic aspects of populations. To mitigate the spread of the virus in Malaysia, the government has launched the National COVID-19 Immunization Program with the aim …

Cabaran memiliki insuran banjir di pantai barat Sabah, Malaysia

ADI JAFAR, Lindah Roziani Jamru, Ubong Imang, Faerozh Madli et autres

Salah satu strategi adaptasi yang dapat mengurangkan risiko kerugian akibat banjir adalah dengan melanggan perkhidmatan insuran bencana alam (banjir). Malangnya, penyertaan masyarakat untuk melanggan insuran bencana alam di kebanyakan negara membangun yang rentan terhadap banjir masih tergolong rendah, termasuklah di Malaysia. Rentetan …