Determinants of functional food consumption intention among senior citizens in Sabah, Malaysia: A theory of planned behavior perspective
Wu Xiao, Suddin Lada, Faerozh Madli, Didik Subiyanto et autres
This study investigates the determinants of functional food consumption intention among senior citizens in Sabah, Malaysia, utilizing the Theory of Planned Behavior (TPB) as the theoretical framework. The research aims to (1) examine the influence of attitude, subjective norm, perceived behavioral control, …
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UMS Institutional Repository (Universiti Malaysia Sabah)