Joby John

The refined interaction value framework: advancing value co-creation in human–AI service systems in the AI-era

Emma Junhong Wang, Pierre R. Berthon, Joby John

Purpose This paper aims to advance understanding of value co-creation and value co-destruction in artificial intelligence (AI)-enabled services by introducing the Refined Interaction Value Framework (R-IVF). The R-IVF explains how interaction value depends not only on technical performance, but also on how …

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A two-country study of bloggers’ social relational benefits and socialization motivation: an online influencer perspective

Ramendra Thakur, Joby John

Purpose This study aims to understand the non-commercial motivations of online influencers in a cross-country context, and identify individual differences, such as blogging activity levels, which moderate these motivations. Design/methodology/approach Data were collected from two countries: the US and Chile. Structural equation …

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EXPLORING PERCEPTIONS OF AI IN THE MARKETING CLASSROOM: A STIMULI-ORGANISM-RESPONSE FRAMEWORK

Alec N. Slepchuk, Joby John

AI technologies, including generative AI applications such as ChatGPT, are increasingly being used in business contexts. Yet, marketing educators lack guidance on whether and how such technologies should be used in the classroom. On the one hand, incorporating these technologies into marketing …

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Toward Better Customer Engagement: The Mediating Role of Cognitive and Behavioral Trust in Search and Social Media Platforms

Ramendra Thakur, Joby John

The increasing diversity in advertising options warrants more research on user engagement with advertisements across different digital platforms. Drawing on the elaboration likelihood model and consumer skepticism theories, we examine the central role of the three-dimensional construct of trust—cognitive, emotional, and behavioral—in …

Reconceptualizing the organizational environment: a fluid dynamics perspective for turbulence

Joby John, Ramendra Thakur

Purpose To reconceptualize the organizational environment in a comprehensive manner, it is important to specify not just the velocity but also other aspects of turbulent environments. Concurrently, the purpose of this paper is to also propose that organizational adaptability and, particularly, the …

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The impact of COVID-19 pandemic on the mortality and morbidity of patients undergoing trauma surgery: a report from the UK Corona TRAUMA Surge (UKCoTS) study

Mohamed A. Imam, Antony Chi Fung Yiu, Ahmed Saber Elgebaly, Anshul Shyam Sobti et autres

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Womanist Existentialism

Joby John

Womanist Existentialism

The Church and the Sacrament

Joby John

The Church and the Sacrament

AN INTRODUCTION TO ST. EPHREM

Joby John

Abstract: This academic paper is an attempt to analyze the cultural background of St. Ephrem. This paper provides a broader look at the theological formation of St. Ephrem. The cultural influence is very vital in understanding the works of St Ephrem. Major …

ST. EPHREM'S VISION OF THE MEDICINE OF LIFE

Joby John

Abstract: This academic paper deals with the Ephremian vision of the imagery of the medicine of life. The imagery of the ‘Medicine of Life’ is one of the critical imageries in the works of St. Ephrem. This imagery is the key by …

Revisiting brand origin: expanding the strategic portfolio of brand-level attributes

Adam J. Mills, Joby John

The concept of brand origin was introduced two decades ago in response to the restrictive nature of ‘country-of-origin’ research in marketing; however, research to this day has remained constrained to geography. This paper leverages brand narrative to reconceptualize brand origin with the …

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Probing Womanist Existentialism A Reading of Alice Walker's "The Color Purple"

Joby John

The disquisition entitled “Probing Womanist Existentialism: A Reading of Alice Walker’s The Color Purple” is a study on Alice Walker’s novel The Color Purple. This dissertation studies the Womanist novel The Color Purple from the Existentialist Womanist point of view. Alice Walker …