Xiaoye Cheng

From Links to Likes: Evidence From a Social Commerce Platform

Xiaoye Cheng, Hillol Bala, X. Gary Tan

Product-related content created by social media influencers plays a crucial role in shaping consumer purchase decisions. Social media endorsements, as reflected in “likes,” serve as a key indicator of an influencer’s success and provide brands and platforms with valuable insights into how …

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Engaging Users on Social Media Business Pages: The Roles of User Comments and Firm Responses

Xiaoye Cheng, Hillol Bala, Mochen Yang

Firms must strategically manage their responses to user comments to keep users engaged on their social media business pages. The question of whether, how, and when a firm should respond to user comments to achieve favorable outcomes is of great interest to …

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Understanding the Impact of Individual Users’ Rating Characteristics on the Predictive Accuracy of Recommender Systems

Xiaoye Cheng, Jingjing Zhang, Lu Yan

In this study, we investigate how individual users' rating characteristics aect the user-level performance of recommendation algorithms. We measure users' rating characteristics from three perspectives: rating value, rating structure and neighborhood network embeddedness. We study how these three categories of measures in …

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Using Serious Games in Data Communications and Networking Management Course

Xiaoye Cheng, Yichuan Wang, Chetan S. Sankar

Data communications and networking management is one important course taught in business schools. To prepare themselves for future career, students need to acquire the data communications skills and the higher-order cognitive skills (HOCS) from this course so that they relate the relevance …

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The Visual Impact of Phase and Amplitude Changes in Optically Aberrated Images

Sowmya Ravikumar, Arthur T. Bradley, Larry N. Thibos, Xiaoye Cheng

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Letter Discrimination and Confusions within the Sloan Letter Set

Sowmya Ravikumar, Arthur T. Bradley, Larry N. Thibos, Xiaoye Cheng

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STABILITY OF CLINICAL ABERROMETRY MEASUREMENTS.

Pete S Kollbaum, Xiaoye Cheng, Nikole L. Himebaugh, Larry N. Thibos et autres

Purpose: To evaluate the stability of clinical monochromatic aberrometry measurements over a wide range of time-scales. Method: Two experienced operators measured monochromatic aberrations in eight normal eyes using a clinical Shack-Hartmann aberrometer (COAS by Wavefront Sciences, Inc.). A fixation target and a …

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Design and implementation of an image understanding system: DADS

Xiaoye Cheng