Wei Wang

Research on Marketing Strategy of Tea Wine Products of DJ Wine Industry

Wei Wang

In recent years, the liquor market has developed rapidly, consumers' demand for Baijiu (Chinese liquor) has upgraded, and market competition has become increasingly fierce. Wine-making enterprises, especially small and medium-sized ones, are facing severe challenges and urgently need scientific development strategies. This …

cn (code pays fourni par la source)

Cannabis warning labels, sensory marketing, and electronic word-of-mouth: AI-facilitated textual analysis of a randomized experiment among youth and young adults

Linqi Lu, Hyerin Kwon, Wei Wang, Lynne Margalit Cotter et autres

Online marketing of recreational cannabis products, particularly edibles, increasingly employs sensory appeals to attract adolescents and young adults (AYAs). Requiring cannabis warning labels (CWLs) on social media marketing posts is a potentially cost-effective intervention to improve health education and influence online word-of-mouth, …

us (code pays fourni par la source)

Brand Marketing Strategy Based on User Emotion Recognition Model of Consumer

Wei Wang, Liwen Sun

Computer-Aided Design and Applications is an international journal on the applications of CAD and CAM. It publishes papers in the general domain of CAD plus in emerging fields like bio-CAD, nano-CAD, soft-CAD, garment-CAD, PLM, PDM, CAD data mining, CAD and the internet, …