Cannabis warning labels, sensory marketing, and electronic word-of-mouth: AI-facilitated textual analysis of a randomized experiment among youth and young adults
Rattachement africain : us. Niveau de preuve : code pays fourni par la source.
Le résumé fourni par la source
Online marketing of recreational cannabis products, particularly edibles, increasingly employs sensory appeals to attract adolescents and young adults (AYAs). Requiring cannabis warning labels (CWLs) on social media marketing posts is a potentially cost-effective intervention to improve health education and influence online word-of-mouth, an understudied outcome in warning label science. This study combined Structural Topic Modeling, supervised machine learning, and AI-facilitated content analysis to investigate potential youth word-of-mouth responding to online edibles marketing posts that systematically varied in the presence of CWLs and social cues. Findings show that both textual and pictorial CWLs effectively reduced pro-cannabis comments, including the mentioning of sensory appeals, while increasing anti-cannabis comments among AYAs. Exogenously manipulated anti-cannabis user-generated comments had similar effects, suggesting a potential feedback loop beneficial to public health. Methodologically, this study illustrates the value of combining qualitative and AI-facilitated quantitative methods in studying health-related online word-of-mouth marketing and interventions.
Ce résumé expose les affirmations des auteurs. BNTIC ne l’interprète pas comme une validation indépendante des résultats.
Le contrôle bibliographique ouvert
DOI retrouvé dans Crossref DOI retrouvé ; titre concordant.
- Titre Crossref
- Cannabis warning labels, sensory marketing, and electronic word-of-mouth: AI-facilitated textual analysis of a randomized experiment among youth and young adults
- Date Crossref
- 12/09/2025
- Éditeur
- Informa UK Limited
- Type
- journal-article
Ce recoupement confirme des métadonnées liées au DOI. Il ne confirme ni la méthode ni les conclusions de l’étude, et il ne compte pas comme une seconde source scientifique indépendante.
Où se fait cette recherche
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University of Wisconsin–Madison pays non établi dans la noticeUniversité ou école supérieure
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University of North Dakota Department of Communication pays non établi dans la noticeUniversité ou école supérieure
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University of California System Department of Communication pays non établi dans la noticeUniversité ou école supérieure
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School of Journalism and Mass Communication pays non établi dans la noticeUniversité ou école supérieure
University of Wisconsin–Madison, Department of Communication — University of North Dakota et Department of Communication — University of California System, avec 1 autre affiliation.
Une affiliation ne permet pas de déduire la nationalité d’un auteur.