Farah Zahidi

From social media signals to investment intentions: a dual-path model of investor decision-making in the UAE digital environment

Dalia Hassan, Nadeen Selim, Saada Khadragy, Mona Shehata et autres

Although there are numerous studies relating to social media and investors’ intentions to make purchases, very few have examined the joint impacts of information and signals generated from social media on investors’ decisions in emerging markets. Additionally, previous studies have investigated the …

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From fields to feeds: emotional soft power and nation branding through GCC sports streaming

Puja Mahesh, Tausif Mulla, Nadeen Selim, Dalia Hassan et autres

Introduction International sporting mega-events are an important medium of soft power projection, which enable Gulf Cooperation Council (GCC) countries to showcase their culture and modernization, as well as engage with international audiences through persuasion rather than coercion. However, the effectiveness of this …

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Ethical Leadership in the Digital Age: Challenges and Responsibilities in the Education Sector

Richa Verma, Indu Prabha Singh, Arun Kumar Singh, Farah Zahidi

In today&s;s digital world, ethical leadership is essential in business and education, where technology is transforming how schools and universities operate. This chapter explores the evolving role of ethical leadership in the education sector, focusing on the challenges faced by educators and …

Driving sustainable choices through understanding consumer behaviour and underlying factors that influence the purchasing intention of refurbished furniture

Bincy Baburaj Kaluvilla, Tausif Mulla, Farah Zahidi

Abstract The refurbished furniture market offers a sustainable alternative to classical furniture consumption. However, the underlying factors influencing consumer behaviour in such green initiatives remain unexplored. The current study aims to bridge this gap in knowledge by exploring factors that shape consumer …

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“Your house looks like that show…”: exploring consumers’ perceptions towards media-inspired home décor

Tausif Mulla, Bincy Baburaj Kaluvilla, Farah Zahidi, Saher Al Sabbah et autres

Introduction The growing popularity of media-inspired home décor, where consumers draw aesthetic influence from movies and television shows, reflects a broader cultural shift in how individuals personalize their living spaces. While this trend has gained traction globally, limited research has explored the …

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Recent Trends on Destination Marketing in Tourism: A text mining and Network Analysis of Literature

Gaurav Sonny Katoch, Sukhmeet Kaur, Farah Zahidi

The aim of this study is to identify the recent trends on Tourism in Destination Marketing. The Destination Marketing literature has grown, but a systematic analysis of lessons learned, and future research prospects is required. This is accomplished through a bibliometric analysis …

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Exploring the drivers and barriers to the adoption of plant-based meat alternatives: a study based in the United Arab Emirates

Tausif Mulla, Sufia Munir, Vivek Mohan, Farah Zahidi

This study examines consumer adoption of plant-based meat alternatives (PBMA) in the United Arab Emirates, a culturally diverse nation with expatriates from over 175 countries. Using qualitative semi-structured interviews and thematic analysis through NVivo Pro 12, the research identifies key drivers and …

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Sustainable Wildlife Tourism: Government Guidelines and Lodge Contributions in Zambia

Kira Thomsen, Bincy Baburaj Kaluvilla, Farah Zahidi

Abstract This chapter proposes an in-depth exploration of the role of governmental guidelines and lodge contributions in establishing sustainable wildlife-related tourism in specific Tourism Development Areas (TDAs) in Zambia. The study focuses on two prioritized TDAs, namely Luangwa Valley (South and North …

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Embracing the new era: Artificial intelligence and its multifaceted impact on the hospitality industry

Farah Zahidi, Bincy Baburaj Kaluvilla, Tausif Mulla

The hospitality industry stands at the cusp of a revolutionary transformation spurred by the advent of Artificial Intelligence (AI). This paper explores the challenges and opportunities associated with AI integration in an arena historically reliant on the nuances of the human touch. …

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Exploring the Predictors of Intention to Purchase Electric Vehicles

Faiz Hasan, Neha Zaidi, Mohd Danish Kirmani, Ajay Kumar et autres

Electric Vehicles have several advantages over traditional vehicles, but there are many psychological and technical barriers leading to a slower-than-expected rate of their adoption by consumers. This study attempts to identify the predictors of consumer’s intention to purchase electric vehicles. Analysis reveals …

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Management of GPS Tracking Systems in Transportation

Richa Verma, Bipin Kumar Singh, Farah Zahidi

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Modeling the Psychological Factors Driving Consumer–Brand Relationship in Tourism: A TISM and MICMAC Approach

Farah Zahidi, Rahil Feroz

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