Saada Khadragy

Effects of Search Engine Marketing Communication Strategies on Online Behavioral Intentions in an Emerging Market

Amira Abdelhamid, Dalia Hassan, Nadeen Selim, Saada Khadragy et autres

This study investigates how search engine marketing communication strategies (specifically search engine optimization (SEO) and search engine advertising (SEA)) influence the behavioral intentions of internet users in Egypt. The purpose of this study is to examine whether the perceived value (utility) and …

us, sa, se (code pays fourni par la source)

From social media signals to investment intentions: a dual-path model of investor decision-making in the UAE digital environment

Dalia Hassan, Nadeen Selim, Saada Khadragy, Mona Shehata et autres

Although there are numerous studies relating to social media and investors’ intentions to make purchases, very few have examined the joint impacts of information and signals generated from social media on investors’ decisions in emerging markets. Additionally, previous studies have investigated the …

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A Hybrid Architecture of CNN–Swin-T Integrated with Attention Mechanism and Explainable AI for Alzheimer’s Disease Classification

Saeed Mohsen, Saada Khadragy, Norah M. Alnaim, Noorah Albehaijan et autres

Alzheimer’s disease (AD) is a progressive neurodegenerative disorder that requires early and accurate diagnosis to improve patient outcomes. In this paper, an attention-enhanced hybrid deep learning (DL) framework is proposed that combines Convolutional Neural Network (CNN) and Swin Transformer (Swin-T) architectures for …

Égypte, sa (code pays fourni par la source)

Employing Websites in Empowering Emirati Women and Enhancing Their Prosocial Behavior to Attain Sustainable Development: A Case Study of the Emirati Ministry of Community Development’s Website

Asmaa Hegazy, Shaimaa Ezzat Basha, Naglaa Elgammal, Dalia Hassan et autres

ae, Égypte, rs, sa (code pays fourni par la source)

AI literacy in media education: A comparative study of mass communication students in the UAE and Pakistan

Sajjad Ali, Dalia Hassan, Asmaa Hegazy, Nadeen Selim et autres

This study analyzed artificial intelligence (AI) literacy among mass communication students in the United Arab Emirates (UAE) and Pakistan, to identified usage of AI applications in the media and communication fields, with highlighting regional differences and institutional challenges. And the research measured …

pk, sa, ae (code pays fourni par la source)

Factors influencing the use of media faculty members at Arab universities for artificial intelligence applications in teaching and research

Naglaa Elgammal, Dalia Hassan, Nadeen Selim, A. Hegazy et autres

Artificial Intelligence (AI) is changing higher education and scientific research. The main aim of the current paper is to explore factors that affect the use of AI by media faculty members at Arab universities for teaching and research purposes. The study depended …

rs, ae, sa (code pays fourni par la source)

Negotiating identities online: A quantitative exploration of Egyptian women's social media gratifications, challenges, and perceived portrayals

Nadeen Selim, Saada Khadragy, Dalia Hassan, A. Hegazy et autres

The purpose of this study is to explore how influential Egyptian women (social media influencers and celebrities) express themselves and how they are perceived by the public. It also investigates the social roles and traits associated with the sample, Instagram post objectives, …

ae, pk (code pays fourni par la source)

AI different approaches and ANFIS data mining: A novel approach to predicting early employment readiness in middle eastern nations

Saada Khadragy

Studies in Big Data Volume 144 Series Editor

Saada Khadragy

sa (code pays fourni par la source)

The Impact of Search Engine Marketing Communication Strategies on the Behavioural Intentions of Internet Users in Egypt

Mona Shehata, Dalia Hassan, Nadeen Selim, Saada Khadragy

sa (code pays fourni par la source)

Virtual Reality-based Technologies in Higher Education: A Mixed-Methods Study of Faculty Views in the UAE

Saada Khadragy, Nadeen Selim, Dalia Hassan, Samira Setoutah et autres

Background/purpose. The integration of immersive technologies in education has been increasing. Such technologies include: the virtual reality (VR)-based technologies, which have raised engagement and interactivity, and foster the development of skills in academic settings. Thus, this study aimed to explore the attitudes …

Exploring the Effects of Using AI Technologies in Higher Education Institutions in UAE

Saada Khadragy, Nadeen Selim, Dalia Hassan, A. Hegazy et autres

This study aimed to explore the effects of using artificial intelligence (AI) technologies in higher education institutions in UAE on students and faculty members. Through designing a survey on Google Form and adopting a descriptive analytical approach, the intended goals were met. …

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