Four working papers on propaganda theory
Hideya Kumata, Wilbur Lang Schramm
8 citations
U.M.I. (University Microfilms International) Out-of-Print Books on Demand
Hideya Kumata
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9Publications signalées
114Citations signalées
0Affiliations récentes
Les domaines associés
Media Studies and CommunicationRadio, Podcasts, and Digital MediaEarly Childhood Education and DevelopmentPublic Relations and Crisis CommunicationGlobal Educational Policies and Reforms
Les publications récentes
Education, Functional Literacy, and Participation in Development
Frederick B. Waisanen, Hideya Kumata
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3 citations
International Journal of Comparative Sociology
Cross-Cultural Contributions to Attitude Research
Eugene Jacobson, Hideya Kumata, Jeanne E. Gullahorn
Cross-cultural studies of attitudes make the following contributions to the social sciences: (1) They are delineating aspects of national character as well as the fundamental psychological characteristics found in all societies. (2) They are discovering the effects of intercultural contact. (3) They …
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11 citations
Public Opinion Quarterly
Chapter VIII: The Mass Media: Journalism, Broadcasting
Hideya Kumata, Paul J. Deutschmann
0 citations
Review of Educational Research
The Mass Media: Journalism, Broadcasting
Hideya Kumata, Paul J. Deutschmann
compilation (15) of U. S. mass media statistics, for example, overwhelmed the reader with its reports of ever larger audiences, growing numbers of mass communication agencies, and increasing advertising budgets. If such reports were not convincing, the investigator could have gone to …
0 citations
Review of Educational Research
A Factor Analytic Study of Semantic Structures Across Three Selected Cultures
1 citation
ATTITUDE CHANGE AND LEARNING AS A FUNCTION OF PRESTIGE OF INSTRUCTOR AND MODE OF PRESENTATION. TWO EXPERIMENTAL STUDIES IN INSTRUCTIONAL TELEVISION.
1 citation
The Investigator: The Impact of a Satirical Radio Drama
Investigation of attitude change was conducted using a controversial program broadcast by the Canadian Broadcasting Corporation satirizing Senator McCarthy. Attitudes toward congressional investigations became less favorable while attitudes toward the Senator became more favorable after exposure.
us, cn (code pays fourni par la source)
31 citations
Journalism Quarterly
A Pilot Study of Cross-Cultural Meaning
Hideya Kumata, Wilbur Lang Schramm
HIDEYA KUMATA, WILBUR SCHRAMM; A Pilot Study of Cross-Cultural Meaning, Public Opinion Quarterly, Volume 20, Issue 1, 1 January 1956, Pages 229–238, https:
us (code pays fourni par la source)
59 citations
Public Opinion Quarterly
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