Leveraging climate resilience through AI chatbot farming adoption among rural Zimbabwean women
Forbes Makudza, Phillip Dangaiso, Simbarashe Muparangi, E. Mtisi et autres
1 citationCogent Social Sciences
Forbes Makudza
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35Publications signalées
385Citations signalées
1Affiliations récentes
Institutions déclarées
Domaines associés
Technology Adoption and User BehaviourDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationInnovation and Socioeconomic DevelopmentEntrepreneurship Studies and Influences
Publications récentes
The Role of Gender Matching in Personal Selling of Embarrassing Products: An Empirical Study in Zimbabwean Fashion Boutiques
Paul Mukucha, Divaries Cosmas Jaravaza, Philip DANGAISO, Forbes Makudza
1 citationMANAGEMENT AND ECONOMICS REVIEW
Online purchase intentions of affluent women: blending African beliefs, consumer vanity and luxury beauty products online purchase intentions
Divaries Cosmas Jaravaza, Paul Mukucha, Lucy Nhidza, Forbes Makudza
0 citationsCogent Social Sciences
How perceived corporate social responsibility and consumer brand preference are linked in pre-emerging economies: the role of brand credibility and brand attitude
Phillip Dangaiso, Paul Mukucha, Divaries Cosmas Jaravaza, Forbes Makudza
8 citationsCogent Business & Management
Driving entrepreneurship through gender-moderated entrepreneurial mindset among tertiary students
Forbes Makudza, Tendai Makwara, Rosemary Farayi Masaire, Phillip Dangaiso et autres
4 citationsCogent Education
Modelling mobile advertising, consumer response and mobile shopping behavior. A post COVID-19 pandemic perspective
Forbes Makudza, Rosemary Farayi Masaire, Tendai Makwara, Lucky Sibanda et autres
5 citationsCogent Business & Management
Women entrepreneurship in marginalized communities: Does culture, Ubuntu, religiosity and ancestral relevance matter?
Divaries Cosmas Jaravaza, Forbes Makudza, Lucia Mandongwe, Simbarashe Muparangi et autres
6 citationsCommunity Development
Disruptive Artificial Intelligence: Augmenting Consumer Experience Through Chatbot Banking
Forbes Makudza, Divaries Cosmas Jaravaza, Godfrey Makandwa, Paul Mukucha
5 citations
Examining the interplay of internet banking service quality, e-satisfaction, e-word of mouth and e-retention: a post pandemic customer perspective
Phillip Dangaiso, Paul Mukucha, Forbes Makudza, Tendai Towo et autres
23 citationsCogent Social Sciences
Can social marketing undo the COVID-19 infodemic? Predicting consumer preventive health behavior in the marginalized communities in Zimbabwe
Phillip Dangaiso, Forbes Makudza, Sinothando Tshuma, Hope Hogo et autres
7 citationsCogent Public Health
Evaluating the impact of quality antecedents on university students’ e-learning continuance intentions: A post COVID-19 perspective
Phillip Dangaiso, Forbes Makudza, Divaries Cosmas Jaravaza, Joseph Kusvabadika et autres
8 citationsCogent Education
HARNESSING PSYCHOLOGICAL CAPITAL TO AUGMENT EMPLOYEE ENGAGEMENT IN THE MICRO-FINANCE SME SECTOR
Simbarashe Muparangi, Forbes Makudza
1 citationManagement of Sustainable Development
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