Milena Micevski

The relative importance of innovation orientation and customer orientation for implementing green business strategies in B2B SMEs: Considering the contingency role of environmental regulations

Francisco Villegas Pinuer, Stefan Marković, Milena Micevski, Cristina Sancha et autres

The relative importance of innovation orientation and customer orientation for implementing green business strategies in B2B SMEs: Considering the contingency role of environmental regulations

Francisco Villegas, Stefan Marković, Milena Micevski, Cristina Sancha et autres

Although innovation orientation (IO) and customer orientation (CO) may drive the adoption of green business strategies (GBS) in SMEs, previous research has mainly examined their influences separately. This study investigates their relative influence on GBS implementation, while also considering the moderating effect …

cl, fr, dk, es (code pays fourni par la source)

Trust as a Market Mechanism: The Role of Relationship Marketing in Organic Production

Jelena Filipović, Aleksandra Stojanović, Milena Micevski, Ana Bogdanović

The paper examines the role of relationship marketing and trust as key market mechanisms in small-scale organic horticultural systems in Serbia. The aim of the study is to analyse how market relationships evolve in contexts where formal marketing instruments play a minimal …

rs, dk, gb (code pays fourni par la source)

Trust as a Market Mechanism: The Role of Relationship Marketing in Organic Production

Jelena Filipović, Aleksandra Stojanović, Milena Micevski, Ana Bogdanović

The paper examines the role of relationship marketing and trust as key market mechanisms in small-scale organic horticultural systems in Serbia. The aim of the study is to analyse how market relationships evolve in contexts where formal marketing instruments play a minimal …

rs, dk, gb (code pays fourni par la source)

Trust as a Market Mechanism: The Role of Relationship Marketing in Organic Production

Aleksandra Stojanović, Milena Micevski, Ana Bogdanović

The paper examines the role of relationship marketing and trust as key market mechanisms in small-scale organic horticultural systems in Serbia. The aim of the study is to analyse how market relationships evolve in contexts where formal marketing instruments play a minimal …

rs, dk (code pays fourni par la source)

Trust as a Market Mechanism: The Role of Relationship Marketing in Organic Production

Aleksandra Stojanović, Milena Micevski, Ana Bogdanović

The paper examines the role of relationship marketing and trust as key market mechanisms in small-scale organic horticultural systems in Serbia. The aim of the study is to analyse how market relationships evolve in contexts where formal marketing instruments play a minimal …

rs, dk (code pays fourni par la source)

Trust as a Market Mechanism: The Role of Relationship Marketing in Organic Production

Jelena Filipovic, Aleksandra Stojanović, Milena Micevski, Ana Bogdanović

The paper examines the role of relationship marketing and trust as key market mechanisms in small-scale organic horticultural systems in Serbia. The aim of the study is to analyse how market relationships evolve in contexts where formal marketing instruments play a minimal …

rs (code pays fourni par la source)

Trust as a Market Mechanism: The Role of Relationship Marketing in Organic Production

Jelena Filipovic, Aleksandra Stojanović, Milena Micevski, Ana Bogdanović

The paper examines the role of relationship marketing and trust as key market mechanisms in small-scale organic horticultural systems in Serbia. The aim of the study is to analyse how market relationships evolve in contexts where formal marketing instruments play a minimal …

rs (code pays fourni par la source)

Travel in the mirror

Živa Kolbl, Milena Micevski, Maja Arslanagić-Kalajdžić, Sebastian Zenker et autres

si, dk, ba, de (code pays fourni par la source)

Travel in the mirror: How home stereotypes shape travel intentions

Živa Kolbl, Milena Micevski, Maja Arslanagić-Kalajdžić, Sebastian Zenker et autres

Tourists develop expectations and behaviors based on stereotypes about destinations; however, the anchoring role of home place stereotypes in contrasting home with destination stereotypes - “inside” (home) versus “out” (destination) perspective remains unexplored. These differences have important implications for how travelers evaluate …

si, dk, ba, de (code pays fourni par la source)

Exploring the Green-Green Dilemma:A Marketing View

Daniela Micu, Carla Sophie Fjelsted Rasmussen, Milena Micevski

This project identifies different stakeholder dynamics along a project pre-approval stage and discusses the barriers with green energy project adoptions. Specifically, the study focuses on the challenges of the development a windmill project in Denmark, a priority considering the ambitious political targets …

Destination smartness revisited: sustainability’s influence and the new Destination Smartness Scale (DSS)

Nina Michaelidou, Sebastian Zenker, Milena Micevski, M I Herz et autres

As digitalization accelerates across the tourism industry, destinations are embracing smart technologies and innovative strategies to advance sustainability objectives. However, the rapid proliferation of these initiatives has exposed a critical gap in both theoretical clarity and practical assessment tools, particularly those that …

gb, dk, de, si (code pays fourni par la source)