The Rise of Plant-Based and Cultured Meat:

Le résumé fourni par la source

This chapter examines consumer perspectives and attitudes on plant-based and cultured meat as rapidly emerging innovations within the global protein landscape. In the context of climate change, food insecurity, public health challenges, and ethical concerns, alternative meats are increasingly positioned as responses to the environmental and social limitations of conventional livestock systems. The chapter traces the historical evolution from traditional plant-based protein foods to contemporary meat analogues and cultured meat technologies, highlighting how technological development, regulatory frameworks, and market positioning have shaped consumer perceptions. It explores the principal drivers of consumer interest, including sustainability, health considerations, ethical motivations, and food system resilience, while critically examining persistent barriers to adoption such as perceived unnaturalness, sensory shortcomings, price sensitivity, trust deficits, and sociocultural resistance. Drawing on demographic and psychographic segmentation, the chapter demonstrates how openness to alternative meats varies across population groups, identities, and cultural contexts. Particular attention is given to the roles of social identity, peer influence, marketing, labeling, and sensory experience in shaping consumer acceptance. Emerging trends, including hybrid proteins, personalized nutrition, and increased integration of these technologies to other sectors such as retail and hospitality environments, are discussed in relation to future adoption pathways. The chapter concludes by emphasizing the importance of transparent regulation, credible communication, and cultural sensitivity, and outlines implications for policymakers, industry actors, and researchers seeking to align protein innovation with consumer values in the transition toward sustainable and resilient food systems.

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