Consumer perception of farmed caviar: Does production information matter?
Résumé fourni par la source
This study aimed to investigate whether consumer sensory perception and liking of farmed caviar can be influenced by production-related information. To accomplish this, a consumer study with 222 Danish participants evaluated three caviar types: Acipenser baerii (1- and 9-month storage) and Acipenser gueldenstaedtii (9-month storage), under blinded (n = 109) and informed (n = 113) conditions. Participants rated sensory attributes and completed a questionnaire on sociodemography, consumption habits, food labeling attitudes, and seafood information interest. A general linear model analysis reveals that while production information did not impact sensory attributes ratings or overall liking (p-value = 0.221), the effect of sample type was statistically significant (p-value < 0.001), indicating the influence of intrinsic characteristics. Post hoc tests indicated that Acipenser baerii caviar (1-month storage) had a higher score for appearance, taste, and overall liking. These findings suggest that the intrinsic quality of the product may be the main determinant of the hedonic response, while production-related information may play a role in confidence and purchasing decisions rather than sensory preference. Overall, consumers showed a high interest in food safety, sustainability, and animal welfare information. Ordinal regression results indicated significant gender effects: women tended to give higher ratings for appearance (p-value = 0.013), texture (p-value = 0.016), and overall liking (p-value = 0.039). This study indicates that consumers were interested in information about caviar even though production information might not influence their preferences. Future research should include a cross-national population with a higher caviar consumption frequency to assess possible differences in relation to consumers who are more welcome to information.
Ce résumé expose les affirmations des auteurs. BNTIC ne l’interprète pas comme une validation indépendante des résultats.