Sexual Orientation and Gender Identity Differences in Perceptions and Product Appeal in Response to E-cigarette Advertising
Rattachement africain : us, Malawi, vn. Niveau de preuve : code pays fourni par la source.
Le résumé fourni par la source
INTRODUCTION: E-cigarette use is disparately high among sexual minoritized populations. As e-cigarette advertising may influence product appeal, this study tested sexual orientation- and gender-based differences in response to e-cigarette advertisement exposure on advertisement perceptions and product appeal. METHODS: We recruited 497 adults (mean age=31.9 years, 45.1% women, 54.3% heterosexual, 71.2% Non-Hispanic White) living in the United States via the crowdsourcing platform Prolific. Participants viewed two randomly selected e-cigarette advertisements (from n=173 advertisements). Post-exposure, participants rated the perceived advertisement effectiveness, relevance, and product use intention. Associations between sexual orientation and outcomes were estimated using multivariable linear mixed-effects models. We tested interaction effects between sexual orientation, gender, and advertisement feature (e.g. presence of humans, flavors, and product packaging), and ran Tukey post hoc tests for pairwise comparisons. RESULTS: Post-exposure, heterosexual women, sexual minoritized men, and sexual minoritized women (reference group: heterosexual men) rated perceived advertisement effectiveness and relevance lower after viewing advertisements featuring flavors (vs no flavors; all p<0.001). Sexual minoritized men and sexual minoritized women rated perceived advertisement relevance lower after viewing advertisements featuring humans (all p<0.001) or fruit (all p<0.001). Heterosexual women, sexual minoritized men, and sexual minoritized women reported lower product use intention after viewing advertisements featuring an e-liquid bottle (vs no e-liquid bottle; all p<0.05). CONCLUSIONS: Sexual minoritized women and men reported lower e-cigarette advertisement appeal and product use intentions than heterosexual men. More evidence is needed to understand advertisement perceptions and product appeal in this group to inform e-cigarette advertising regulations and anti-tobacco messaging campaigns that aim to reduce tobacco-related health inequities.
Ce résumé expose les affirmations des auteurs. BNTIC ne l’interprète pas comme une validation indépendante des résultats.
Le contrôle bibliographique ouvert
DOI retrouvé dans Crossref DOI retrouvé ; titre concordant.
- Titre Crossref
- Sexual Orientation and Gender Identity Differences in Perceptions and Product Appeal in Response to E-cigarette Advertising
- Date Crossref
- 01/09/2023
- Éditeur
- European Publishing
- Type
- journal-article
Ce recoupement confirme des métadonnées liées au DOI. Il ne confirme ni la méthode ni les conclusions de l’étude, et il ne compte pas comme une seconde source scientifique indépendante.
Où se fait cette recherche
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Realistic Education in Action Coalition to Foster Health pays non établi dans la noticeÉtablissement de santé
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Research for Equity And Community Health Trust Malawi (code pays fourni par la source)Organisation à but non lucratif
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Stanford University Department of Pediatrics pays non établi dans la noticeUniversité ou école supérieure
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The Ohio State University Division of Epidemiology pays non établi dans la noticeUniversité ou école supérieure
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University of Massachusetts Chan Medical School Department of Population and Quantitative Health Sciences pays non établi dans la noticeUniversité ou école supérieure
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General Department of Preventive Medicine pays non établi dans la noticeOrganisme public
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REACH Lab pays non établi dans la noticeStructure de recherche
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College of Public Health pays non établi dans la noticeUniversité ou école supérieure
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Division of Preventive and Behavioral Medicine pays non établi dans la noticeInstitution
Realistic Education in Action Coalition to Foster Health, Research for Equity And Community Health Trust (Malawi) et Department of Pediatrics — Stanford University, avec 6 autres affiliations. Pays d’affiliation : Malawi.
Une affiliation ne permet pas de déduire la nationalité d’un auteur.