From screens to seats: understanding tourist webrooming intentions with the mediating role of quest for food authenticity using SEM-ANN approach
J. B. Ramya, Sivakumar Alur, K.M. Priya, Amr Mohamed Fouad et autres
The proliferation of food delivery applications and digital information sources has transformed how tourists select dining options. This study investigates tourists’ webrooming behavior – browsing online before dining offline – through the lens of the Stimulus-Organism-Response (S-O-R) framework. Specifically, it examines how …
in, Égypte, us (code pays fourni par la source)
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Journal of Foodservice Business Research