What Drives Purchase Intention and Brand Loyalty in Affordable Luxury Fashion? Evidence from Coach Consumers
Angela Audrey Sutanto, Dudi Anandya
0 citationsUbaya Repository (University of Surabaya)
Dudi Anandya
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4Publications signalées
0Citations signalées
0Affiliations récentes
Domaines associés
Consumer Behavior and Marketing InfluenceConsumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and LoyaltyDigital Marketing and Social MediaConsumer Retail Behavior Studies
Publications récentes
Pengaruh Social Media Marketing, Fear Of Missing Out (Fomo), Brand Awareness, Dan Brand Engagemen Terhadap Purchase Intention Pada Generasi Z
Febriani Skolastika Hekin, Dudi Anandya
0 citationsUbaya Repository (University of Surabaya)
Driving Purchase Intention: The Impact Of Social Media Influencers And Brand Credibility On Perceived Value And Purchase Intentions Among Modern Consumers Of Global Collectible Products Particularly Blind Box Lifestyle Products
Cynthia Giovanni, Dudi Anandya
0 citationsUbaya Repository (University of Surabaya)
The Effect of Relationship Marketing, Service Quality, and Brand Image on Customer Loyalty at BUMDESMA Sidayu Sejahtera lkd
Nur Hana Anggraini, Dudi Anandya
0 citationsUbaya Repository (University of Surabaya)
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