Driving Forces of Impulse Buying Behaviour: The Influence on Social Commerce among Youths of Chitwan
Sumina Shrestha, Bibek Lamichhane
Social commerce integrates e-commerce and social media such as Facebook, Instagram and Tik Tok allowing users to browse, interact with, and buy products directly within this apps. With the upsurge of the social commerce, impulse buying behaviour-especially among youths has become a …
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Valley State Research Review