An Integrated Analysis of Key Factors Influencing Customer Satisfaction in Asian Low-Cost Airlines
Sheue Hui Lim, Minakshi Tripathi, Yin Ting Lim, Yu Xin Lim et autres
The rapid growth of low-cost carriers (LCCs) has intensified competition in the airline industry, making customer satisfaction a critical determinant of long-term sustainability. AirAsia, as a leading low-cost airline in the ASEAN region, must continuously understand the factors shaping passenger satisfaction. This …
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International Journal of Tourism and Hospitality in Asia Pasific