CaliCausalRank: Calibrated Multi-Objective Ad Ranking with Robust Counterfactual Utility Optimization
Xikai Yang, Sebastian Sun, Yilin Li, Yue Xing et autres
Ad ranking systems must simultaneously optimize multiple objectives including click-through rate (CTR), conversion rate (CVR), revenue, and user experience metrics. However, production systems face critical challenges: score scale inconsistency across traffic segments undermines threshold transferability, and position bias in click logs causes …