2019
book-chapter
OpenAlex
Jiban Khuntia, Vicki R. Lane, Madhavan Parthasarathy
Has the Internet impacted the core values of consumers, particularly in developing nations? Unlike one-way mass media vehicles such as television, the internet's two-way, interactive nature allows individuals to communicate in a high-involvement, border-free world via social media, blogs, online forums, and …
us
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2017
book-chapter
OpenAlex
Vicki R. Lane, Madhavan Parthasarathy
Marketing metrics provide measures of the impact of various marketing strategies. This paper examines excess stock market return as a potential measure to include in the metric arsenal. Excess stock return reflects investors' views of the likely impact of a particular strategy. …
us
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2017
article
OpenAlex
Sarah L. Goswami, Vicki R. Lane
Increasingly, government departments are being held accountable for investment in public services. In Queensland the Financial Accountability Act 2009 (Queensland Treasury, 2016) requires that accountable officers and statutory bodies ‘achieve reasonable value for money by ensuring the operations of the department or …
au
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2017
article
OpenAlex
Vicki R. Lane, Jiban Khuntia, Madhavan Parthasarathy, Bidyut Hazarika
In this study, the authors examine how the internet is changing two critical personal value dimensions of India's youth. Based on values theory, and using data that spans a decade from 2004-2014, they contend that time spent on the internet is an …
us
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2016
article
OpenAlex
Vicki R. Lane, Fernando Fastoso
Purpose – Previous research warns against low-fit extensions as prone to causing negative spillover and, through it, harming the parent brand equity. Using the theory of schema-triggered affect and the link formation hypothesis, the purpose of this paper is to develop and …
us, gb
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2015
article
OpenAlex
Madhavan Parthasarathy, Vicki R. Lane, Mary Lee Stansifer
Purpose – This paper aims to document changes in values of young Indian consumers over a 10-year period from 2004 to 2014. Given increases in per-capita income and living standards and, particularly, the tremendous increase in exposure to global products and ideals …
us
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2014
article
OpenAlex
Vicki R. Lane
This paper proposes excess stock market return as a way to measure the impact of marketing strategy on firm value. First, it provides an overview of event study method. An event study examines the excess return to a firm's stock price after …
us
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2011
book
OpenAlex
Vicki R. Lane
2007
article
OpenAlex
Vicki R. Lane, Susanne G. Scott
us
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2005
article
OpenAlex
Vicki R. Lane, Susan M. Keaveney
Service managers implement customer satisfaction evaluation cards (CSECs) to help them better understand and serve their customers. Yet a robust finding from recent research is that consumers who expect to evaluate provide lower satisfaction ratings than customers who are asked to evaluate …
us
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2001
article
OpenAlex
Vicki R. Lane, 光司 松下
2000
article
OpenAlex
Vicki R. Lane
The author challenges the view that incongruent extensions are doomed to fail and demonstrates that brand extension ad content and repeated exposure to those advertisements influence consumer reactions to incongruent extensions. In a study of four highly regarded brands, participants who viewed …
us
(code pays fourni par la source)