Depeng Zhang

Matching generative AI word-of-mouth with product type: Impact on consumer adoption and trust

Jiaxin Ma, Depeng Zhang, Chunfeng Chen, Helen S. Du

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Why are consumers unwilling to recommend when urgently requested for WOM? The role of perceived responsibility

Lihong Fu, Depeng Zhang, Zhong Liu, Chunfeng Chen

Purpose Extensive research has explored the factors that drive consumers to make word-of-mouth (WOM) recommendations. However, limited attention has been paid to what inhibits consumers' willingness to recommend when confronted with WOM requests. This study investigates how WOM request urgency shapes recommenders' …

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How does linguistic distance affect the willingness of nonfan consumers to adopt word-of-mouth?

Zhongxiang Li, Depeng Zhang, Jiaxin Ma, Chunfeng Chen et autres

Purpose This study aims to use the information gap theory to examine the impact mechanism and boundary conditions of linguistic distance on the willingness of nonfan consumers to adopt word-of-mouth (WOM). Design/methodology/approach Three experimental studies (n = 953) test the proposed hypotheses. …

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Understanding users’ intention to continue participating in live-streaming fitness courses

Chunfeng Chen, Depeng Zhang, Lu Zhu

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A Concise Approach to Characterizing the Distribution of Canopy Leaf Mass per Area in Broad-Leaf Species Based on Crown Three-Dimensional Position and Vegetation Index

Depeng Zhang, Xu Wang, Xiguang Yang, Sheng‐Tao Yang et autres

Leaf mass per area (LMA) represents the allocation of carbon resources per unit leaf area, which is closely related to the photosynthetic capacity of tree leaves. Clarifying the distribution features of LMA is very useful in understanding nutrient and energy transmission and …

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The power of personal losses: How the loss-gain frame influences public green participation intentions

Chunfeng Chen, Depeng Zhang, Lu Zhu, Jianfei Wu

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Functional or social? Effect of bullet screen type on consumers' continuous watching intention in e-commerce live-streaming

Jiaxin Ma, Depeng Zhang, Lihong Fu, Wanli Zhou

Purpose The purpose of this study is to investigate the effects of different bullet screen types (functional vs social) on the continuous watching intention of consumers, as well as the influence mechanism. In addition, this study analyses the moderating role of consumer …

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The effect of emotional changes in composite reviews on consumers' information adoption from a dual perspective

Depeng Zhang, Jiaxin Ma, Zhenxing He

Purpose With the appearance of additional review functionality on e-commerce platforms emotional changes in composite reviews have become more diverse. How consumers process the emotional changes in composite reviews is an important concern for companies. This study investigates the impact of explores …

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Promoting green choices: How price premium displays influence consumer preference for green products

Chunfeng Chen, Depeng Zhang, Lu Zhu, Fenghua Zhang

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The impact of self-construal on consumers’ intention to write reviews: A trait activation perspective

Chunfeng Chen, Kevin Lü, Depeng Zhang

Identifying which consumers are more likely to write reviews and when they are more likely to do so is of paramount importance for marketing management. Applying trait activation theory, this research explores how brand strength and consumption experience affect the intention of …

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Social‐oriented versus task‐oriented streamer interaction styles on live streaming e‐commerce: Empirical research in China

Depeng Zhang, Lihong Fu, Jiaxin Ma, Chunfeng Chen

Abstract Live streaming commerce has seen significant growth in recent years. While the interaction style of streamers with consumers is crucial in influencing engagement behaviour, there is limited understanding of how a streamer's interaction style affects consumer engagement. This study, based on …

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Effect of Word-of-Mouth Acquisition Methods on Consumer Purchase Regret in a Consumer Failure Situation

Depeng Zhang, Jiaxin Ma, Weili Zhang