Ghita Ibrahimi

Digital Transformation: Setting the Scene for the Emergence of Service-Dominant Logic (SDL) in the Moroccan Telecommunication Sector

Ghita Ibrahimi

jp, Maroc (code pays fourni par la source)

Digital Transformation and Public Value Creation: A Bibliometric Analysis

Ouissale El Gharbaoui, Jihane Tayazime, Ghita Ibrahimi

Maroc (code pays fourni par la source)

Co-creating the touristic experience in the digital era: Towards increasing immersion or detachment

Safaa Tighazri, Ghita Ibrahimi

Industries are striving to become digital in response to ongoing technological advancements. The tourism sector is among the most heavily impacted by these developments, requiring entities to adapt and become more resilient by co-creating valuable, personalized, and immersive experiences that go beyond …

Maroc (code pays fourni par la source)

Virtual Reality in Tourism Marketing

Wijdane Merioumi, Ghita Ibrahimi

This chapter adopts a bibliometric and thematic analysis approach to investigate the transformative impact of Virtual Reality (VR) on tourism marketing. A systematic review using PRISMA guidelines yielded 27 high-quality studies, revealing five key thematic areas: destination image and visitor intentions, immersive …

Artificial Intelligence in Financial Crime

Ghita Ibrahimi

Combating financial crime has become a major global problem. The rising importance of artificial intelligence (AI) in combatting and enabling financial crime has become an increasingly concerning trend. This chapter examines the impact of AI on financial crime through a comprehensive literature …

Toward an Exploratory Framework for Digital Transformation in the Moroccan Setting

Ghita Ibrahimi, Wijdane Merioumi, Bouchra Benchekroun

Maroc (code pays fourni par la source)

Digital Transformation and Environmental Sustainability: A Bibliometric Review

Ghita Ibrahimi, Wijdane Merioumi, Bouchra Benchekroun

Maroc (code pays fourni par la source)

The Synergy of Collective Intelligence and Decision-Making: A Comprehensive Analysis

Wijdane Merioumi, Ghita Ibrahimi, Bouchra Aiboud Benchekroun

Maroc (code pays fourni par la source)

Enhancing IT Project Success: The Influence of Big Data Analytical Capabilities (BDAC) and Project Innovativeness (PI)

Tahir Sabir, Farhood Nishat, Ghita Ibrahimi, Ahmed Amer Mohammed Faws

pk, my, Maroc, iq (code pays fourni par la source)

Exploration of the Integration of Artificial Intelligence in Decision-Making Process: A Thematic Literature Review

Wijdane Merioumi, Ghita Ibrahimi, Bouchra Benchekroun

Maroc (code pays fourni par la source)

Unleashing Collective Intelligence for Innovation: A Literature Review

Ghita Ibrahimi, Wijdane Merioumi, Bouchra Benchekroun

Maroc (code pays fourni par la source)

Unraveling the Intersection of Artificial Intelligence and Idea Generation: A Systematic Literature Review

Ghita Ibrahimi, Bouchra Benchekroun

Maroc (code pays fourni par la source)