Yoo‐Won Min

Colour and social media engagement in fashion images: an exploratory cross-cultural image mining study in the U.S. and Indonesia

Jiwoon Kim, Yoo‐Won Min, Suhyoung Ahn, Byoungho Jin et autres

Instagram has become a prominent platform for communication and commerce, particularly in the fashion sector. This study explores the impact of colour features (warm hue, saturation, brightness, and contrast of brightness) on Instagram users’ engagement with fashion images in two countries, the …

us, kr, au (code pays fourni par la source)

Strategic Design Choices in Upcycled Fashion: Effects of Design Typicality and Material Domain Distance on Sustainable Consumption

Hyesim Seo, Byoungho Jin, Yoo‐Won Min, Jiwoon Kim

ABSTRACT While upcycling clothing reflects environmental value (i.e., greenness) and distinctive designs (i.e., uniqueness), consumer responses to upcycled clothing designs remain underexplored. Drawing on categorization, cue utilization, and domain distance theories, two experimental studies were conducted with US female aged 18–45. Study …

us, kr (code pays fourni par la source)

Human minds over AI: creative and retrospective strength in fashion

Yoo‐Won Min, Eunsoo Baek, Byoungho Jin

Purpose How do consumers evaluate fashion information from artificial intelligence versus a human expert, and under what conditions is one more persuasive? This research examines evaluations of fashion information based on its source – human or AI – and how these evaluations, …

ru, kr (code pays fourni par la source)

Does Writing Source Matter? Comparing Human and AI Copywriting Across Apparel Type and Framing Perspective

Yoo‐Won Min, Byoungho Jin

kr, us (code pays fourni par la source)

Supply chain traceability and transparency: How do fashion companies perform and evaluate?

Md Sadaqul Bari, Byoungho Jin, Yoo‐Won Min

Abstract This study explores how companies practice and assess their traceability and transparency efforts, offering an initial comparison of their approaches. Qualitative research methodology and inductive theorizing approaches were utilized. One‐on‐one in‐depth interviews with 11 apparel industry professionals and thematic analysis via …

sk, us (code pays fourni par la source)

How Critical is Sustainability in Enhancing Sustainable Apparel Purchase Intentions?

Jiwoon Kim, Yoo‐Won Min, Byoungho Jin

The Effect of Benefit Appeals, Brand Types, and Construal Level on Ad-brand Congruency in Corporate Social Responsibility Messages

Yoo‐Won Min, Kyu‐Hye Lee