How, when, and why is EEG used in marketing? A literature review
Ahmed H. Alsharif, Yusniza Kamarulzaman, Salmi Mohd Isa, Sofiane Laradi et autres
0 citationsSN Business & Economics
Yusniza Kamarulzaman
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59Publications signalées
1248Citations signalées
1Affiliations récentes
Institutions déclarées
Domaines associés
Digital Marketing and Social MediaTechnology Adoption and User BehaviourConsumer Retail Behavior StudiesHalal products and consumer behaviorCustomer Service Quality and Loyalty
Publications récentes
Cultural branding in organic food: An interpretive analysis of Javara through the lens of the circuit of culture framework
Sri Rahayu Hijrah Hati, Rhenald Kasali, Yusniza Kamarulzaman
0 citationsAsia Pacific Management Review
Emotional identification with a destination brand: a neuromarketing investigation of Kazakhstan’s visual content
Saule Yolcu, M.A. Serik, M. Smykova, Yusniza Kamarulzaman
0 citationsBulletin of Turan University
Talk to engage: The influence of smartphone voice assistants on consumers’ brand engagement
Hafizah Omar Zaki, Nor Asiah Omar, Sharizal Hashim, Yusniza Kamarulzaman et autres
6 citationsJournal of Global Scholars of Marketing Science
Has the pandemic altered luxury consumption and marketing? A sectoral and thematic analysis
Sri Rahayu Hijrah Hati, Yusniza Kamarulzaman, Nor Asiah Omar
9 citationsInternational Journal of Consumer Studies
Beyond the stethoscope: a COVID-19 lens on the halal, business and ethical dimensions of hospitals in a Muslim majority country
Gita Gayatri, Yusniza Kamarulzaman, Tengku Ezni Balqiah, Dony Abdul Chalid et autres
4 citationsInternational Journal of Ethics and Systems
Displaying of religious images in restaurants and cafes in Malaysia: A case of double-edged sword
Aziman Madun, Yusniza Kamarulzaman
3 citationsCogent Social Sciences
Predicting m-Commerce Continuance Intention and Price Sensitivity in Indonesia by Integrating of Expectation-Confirmation and Post-acceptance Model
Perengki Susanto, Mohammad Enamul Hoque, Verselly Nisaa, Md Asadul Islam et autres
13 citationsSAGE Open
BUSINESS OWNERSHIP AND RELIGIOUS IDENTITY IN A MUSLIM-MAJORITY COUNTRY: THE CASE OF DISPLAYING ISLAMIC IMAGES IN MALAYSIAN RESTAURANTS
Aziman Madun, Yusniza Kamarulzaman
2 citationsOnline Jurnal of Islamic Management and Finance
Decolourisation of Real Industrial and Synthetic Textile Dye Wastewater Using Activated Dolomite
Afnan Ahmadi Zahuri, Muhamad Fazly Abdul Patah, Yusniza Kamarulzaman, Nor Hazlina Hashim et autres
16 citationsWater
Cardiac tissue engineering: A comparative analysis on microscaffold patterning
Fatimah Ibrahim, Thiha Aung, Wan Safwani Wan Kamarul Zaman, Yusniza Kamarulzaman et autres
7 citationsMaterials Today Communications
THE MEDIATING ROLE OF CONSUMER SATISFACTION IN ENHANCING LOYALTY TOWARDS MALAYSIAN HALAL-CERTIFIED FOOD AND BEVERAGES
Aziman Madun, Yusniza Kamarulzaman, Noorhidawati Abdullah
9 citationsOnline Jurnal of Islamic Management and Finance
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