Accès ouvert
2025
article
OpenAlex
Diah Ayu Sanggarwati, Cucu Hayati
The batik creative industry is important and vital to Indonesia's cultural economy, but it faces challenges from digital competition and changing consumer behavior. This study examines how product design, service quality, and price affect customer satisfaction when purchasing bold batik online. It …
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Accès ouvert
2025
article
OpenAlex
Olivia Elsyadai, Noneng R Sukatmadiredja, Diah Ayu Sanggarwati
Penelitian ini bertujuan untuk menganalisis pengaruh kompetensi sumber daya manusia (SDM), inovasi, dan kreativitas karyawan terhadap kinerja Usaha Mikro, Kecil, dan Menengah (UMKM) X di Pasuruan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif untuk menguji hubungan antarvariabel secara empiris. Populasi penelitian …
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Accès ouvert
2025
article
OpenAlex
Diah Ayu Sanggarwati, Sri Lestari, Cucu Hayati
This research examines the strategic role of City Marketing, Event Tourism, and Social Media Marketing in shaping the destination image of Surabaya as an emerging MICE city. The main issue addressed in this research is the relatively weak influence of city marketing …
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Accès ouvert
2025
article
OpenAlex
Cucu Hayati, Diah Ayu Sanggarwati, Sri Lestari, Bambang Sriwibowo
This community service activity was designed to provide practical knowledge for micro business actors, housewives, and novice teenagers in determining product selling prices using the full costing method. The training was conducted through a Participatory Action Research approach, which consisted of the …
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Accès ouvert
2025
article
OpenAlex
Diah Ayu Sanggarwati, Cucu Hayati, Sri Lestari
Peningkatan partisipasi ekonomi perempuan merupakan prioritas dalam Rencana Pembangunan Jangka Panjang Nasional (RPJPN) 2025–2045. Salah satu pendekatan strategisnya adalah pemberdayaan melalui kewirausahaan berbasis potensi lokal. Program “Kreatif & Mandiri: Meningkatkan Penghasilan Perempuan Berdaya Lewat Usaha Crispy Banana Katz” dirancang sebagai bentuk sinergi …
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Accès ouvert
2025
article
OpenAlex
Diah Ayu Sanggarwati, Sri Lestari, Cucu Hayati
Perkembangan teknologi informasi yang pesat telah membawa dampak signifikan terhadap cara masyarakat, khususnya remaja, mengakses dan mengonsumsi informasi. Namun, kemudahan ini juga diiringi dengan maraknya penyebaran hoaks dan disinformasi yang dapat menyesatkan dan memecah belah masyarakat. Penelitian ini bertujuan untuk membangun kesadaran …
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Accès ouvert
2025
article
OpenAlex
Diah Ayu Sanggarwati
Artikel ini mengkaji peran strategis manajemen pemasaran dalam mempromosikan warisan budaya di era digital human-centered yang menekankan teknologi berbasis empati dan nilai-nilai kemanusiaan. Melalui tinjauan pustaka dan analisis konseptual, penelitian ini menemukan bahwa digital marketing berbasis storytelling, teknologi realitas virtual, dan platform …
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Accès ouvert
2025
article
OpenAlex
Kukuh Hestiantoro, Sephia Indah Maharani, Elsa Fiona Andini, Juli Andrianto Prabowo et autres
With the rapid growth of the retail business in Indonesia, the increasing purchasing power of the people has driven product innovation to meet consumer needs. One product that has garnered attention is Tisu Slebew, offering wet and dry tissues with a focus …
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Accès ouvert
2025
article
OpenAlex
Cucu Hayati, Hanifah Hanifah, Diah Ayu Sanggarwati, Mochamad Fatchurrohman
This study examines the impact of foreign investment, domestic investment, COVID-19, and interest rates on economic growth across 34 provinces in Indonesia from 2010 to 2023, a period encompassing both pre- and post-pandemic phases. The urgency of this research lies in understanding …
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Accès ouvert
2025
article
OpenAlex
Miya Dewi Suprihandari, Sri Lestari, Emmywati Emmywati, Ari Susanto et autres
Environmental awareness is one of the main challenges in creating a sustainable society. In Mangunharjo Village, low awareness of the importance of environmental conservation prompted a greening movement based on youth collaboration. This program aims to increase participation and environmental awareness through …
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Accès ouvert
2024
article
OpenAlex
Muhammad Agung Satriyo Utomo, Diah Ayu Sanggarwati
This study investigates the impact of work-life balance and work motivation on employee performance at PT. Wirakimfood Indonesia, both individually and collectively. It employs quantitative research methods, utilizing a 1-5 Likert scale and multiple linear regression analysis via SPSS 24 software. Data …
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Accès ouvert
2024
article
OpenAlex
Digma Lailil Al Kautsarrani, Diah Ayu Sanggarwati
Leadership style and job satisfaction levels play crucial roles in determining employee performance across various organizations. PT Mitra Konsindo Abadi, a growing company in the industrial sector, is also influenced by these factors. However, limited research has explored the relationship between autocratic …
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