Steven James Day

Decision analysis of promotion strategies for new green products: the role of secondary platforms and spillover effects

Z. Jason Qian, Shuli Yang, J. G. W. Ignatius, Steven James Day et autres

Abstract Driven by the concept of low-carbon development, many firms use intelligent technology to promote newly launched green products. Meanwhile, more and more independent remanufacturers (IRs) sell remanufactured products through secondary e-commerce platforms, competing with new products. The promotion of new products …

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The Impact of Platform’s Information Sharing on Manufacturer Encroachment and Selling Format Decision

Canran Gong, Joshua Ignatius, Huaming Song, Junwu Chai et autres

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Logistics sourcing of e-commerce firms considering promised delivery time and environmental sustainability

Canran Gong, Huaming Song, Daqiang Chen, Steven James Day et autres

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Persuading Reluctant Customers: The Online Marketing Communications of Car Sharing Firms

Pengen Mai, Steven James Day

Circular economy offers face significant difficulties when competing with traditional offers in the market. A particular challenge is the lack of consumer interest and adoption, which hinders the success of business-to-consumer (B2C) sharing business models. The study introduces an online communications framework, …

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Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition

Zhifeng Qian, Steven James Day, Joshua Ignatius, Lalitha Dhamotharan et autres

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24-Month Phase I/II Clinical Trial of Bimatoprost Sustained-Release Implant (Bimatoprost SR) in Glaucoma Patients

Earl Randy Craven, Thomas R. Walters, William C. Christie, Douglas G. Day et autres

OBJECTIVE: The objective of this study was to evaluate the safety and intraocular pressure (IOP)-lowering effects over 24 months of biodegradable bimatoprost sustained-release implant (Bimatoprost SR) administration versus topical bimatoprost 0.03% in patients with open-angle glaucoma (OAG). METHODS: This was a phase …

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Prospective, Randomized, Controlled Pivotal Trial of an Ab Interno Implanted Trabecular Micro-Bypass in Primary Open-Angle Glaucoma and Cataract

Thomas W. Samuelson, David M. Lubeck, Yi-Jing Duh, Eeke A. Romo et autres

PURPOSE: Evaluate the safety and effectiveness of an ab interno implanted (iStent inject) Trabecular Micro-Bypass System (Glaukos Corporation, San Clemente, CA) in combination with cataract surgery in subjects with mild to moderate primary open-angle glaucoma (POAG). DESIGN: Prospective, randomized, single-masked, concurrently controlled, …

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