Generation Z consumers’ attitude towards TikTok marketing: The role of social influence, perceived enjoyment, content relevance and digital burnout
0 citationsActa Commercii
John Marumbwa
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7Publications signalées
53Citations signalées
2Affiliations récentes
Institutions déclarées
Domaines associés
Technology Adoption and User BehaviourConsumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaICT Impact and PoliciesDigital Platforms and Economics
Publications récentes
Understanding the mediating role of attitude in the adoption of close-range contactless communication in financial services: an emerging market perspective
Tatenda T. Chabata, Gift Muresherwa, John Marumbwa, Brian Mabuyana
0 citationsCogent Business & Management
Influence of Subjective Norms and Perceived Control on Generation Z Consumers’ Attitude and Behavioural Intentions towards Instant Message Marketing Communication
Krishna Govender, John Marumbwa
0 citationsPamukkale Üniversitesi İşletme Araştırmaları Dergisi
WHY DO PEOPLE TRANSACT ON MOBILE INSTANT MESSAGING C2C COMMUNITIES? A CONSUMPTION VALUES THEORETICAL EXPLANATION
John Marumbwa, William Makumbe
0 citationsElectronic Journal of Business and Management
Exploring the Moderating Effects of Socio-Demographic Variables on Consumer Acceptance and Use of Mobile Money Transfer Services (MMTs) in Southern Zimbabwe
26 citationsAmerican Journal of Industrial and Business Management
An Analysis of the Factors Influencing Consumers’ Adoption of Mobile Money Transfer Services (MMTs) in Masvingo Urban, Zimbabwe
20 citationsBritish Journal of Economics Management & Trade
The Impact of Informational Package Elements on Consumer Purchase Behaviour of Breakfast Cereal Products: The Case of University Students in Masvingo, Zimbabwe.
Munyaradzi Mutsikiwa, John Marumbwa, David Chenjerai Mudondo
7 citationsEuropean Journal of Business and Management
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