Jos Hornikx

Sensitivity to Quality Variations of Conflicting Arguments

Jos Hornikx, Stefanie van Doorn-Kemperman

Abstract Experimental argumentation research allows researchers to test normative predictions from argumentation theory. In the domain of argument quality, for instance, numerous studies have supported the prediction that high-quality arguments should lead to better claim acceptance than low-quality arguments. These studies also …

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Borrowing (English Words and Phrases)

Frank van Meurs, Jos Hornikx, Eline Zenner

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Prosocial Storytelling: Advancing the Field Through a Systematic Review

Nele Kadastik, Sebastian Sadowski, Kobie van Krieken, Jos Hornikx

The possibilities afforded by emerging media and technologies have attracted growing interest in the use of narratives for prosocial change, establishing prosocial storytelling as a promising area of research. Yet, as current research is scattered across various domains and disciplines, the conceptual …

The Role of Age in Cultural Frame Switching: An Exploratory Study with U.S. Hispanics

Kayleigh Engelen, Jos Hornikx

Code-switching between cultural frames has been argued as potentially beneficial for Hispanics in the context of educational outcomes. Evidence that priming biculturals affects which of their two frames is activated, however, is mostly based on young participants. Research on values across the …

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Zorgt blootstelling aan meningen waar je het niet mee eens bent voor polarisatie?

Jos Hornikx, W. Bekkers

Does exposure to opposing beliefs lead to belief polarization? There is an increasing degree of polarization in society on issues including health, climate, and immigration. Research has shown that this polarization is fueled by exposure to already accepted viewpoints, partly initiated by …

Diamond is a scientist’s best friend

Sible J. Andringa, Maria Mos, Catherine van Beuningen, Paz González et autres

The field of applied linguistics is increasingly adopting open science practices. As open access publication gains traction, ethical issues emerge that need to be addressed by the field. This viewpoint paper addresses the concern that open science is not equally open for …

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The impact of normative argument quality variations on claim acceptance: empirical evidence from the US and the UK

Jos Hornikx

In the examination of what makes for a strong argument, a stream of research has used normative criteria from argumentation theory to compare high-quality with low-quality arguments. While a larger body of research on argument quality and persuasion has involved US and …

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Cultural Value Adaptation in Advertising is Effective, But Not Dependable: A Meta-Analysis of 25 Years of Experimental Research

Jos Hornikx, Anne Janssen, Daniel J. O’Keefe

Advertisers sometimes use value appeals that are adapted to their specific cultural audience. After a meta-analysis in 2009 showing cultural value adaptation to be effective, new studies have been published and the advertising landscape has rapidly changed. The current meta-analysis involving about …

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Foreign languages in advertising: Theoretical implications for language-related IB research

Jos Hornikx, Frank van Meurs, Helene Tenzer

Abstract Given the multilingual nature of global business, language influences international business (IB) in almost all areas. IB scholars have studied the complex influence of language with manifold theoretical lenses, but have not systematically integrated linguistic theories. Aiming to broaden IB’s theoretical …

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Redactioneel

Jos Hornikx

Amsterdam University Press is a leading publisher of academic books, journals and textbooks in the Humanities and Social Sciences. Our aim is to make current research available to scholars, students, innovators, and the general public. AUP stands for scholarly excellence, global presence, …

Van de redactie

Jos Hornikx

Amsterdam University Press is a leading publisher of academic books, journals and textbooks in the Humanities and Social Sciences. Our aim is to make current research available to scholars, students, innovators, and the general public. AUP stands for scholarly excellence, global presence, …

Sensitivity to argument quality: adding Turkish data to the question of cultural variability versus universality

Yeliz Demir, Jos Hornikx

Empirical research has shown that high-quality arguments according to criteria from argumentation theory lead to higher claim acceptance than low-quality arguments. However, this relationship was not observed in some cultural settings. This leads to the question whether criteria for high-quality arguments are …

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