Rita Valette-Florence

The emotional side of touristic experience in a sustainable context: The differential role of gratitude and altruism

Yassine Chamsi, Rita Valette-Florence

International audience

fr (code pays fourni par la source)

Unconventional celebrities in the sphere of sustainable luxury: a study around the effect of influencer endorsement on luxury brand charisma.

Rita Valette-Florence, Camilo Rojas, Lahbib Oxana, Kessous Aurélie

International audience

fr (code pays fourni par la source)

Toward a Theoretical Model of Brand Chatbot Adoption, a Bibliometric and Machine Learning Perspective: An abstract

Camilo Rojas, Rita Valette-Florence

International audience

Customer experience (CX) research on intelligent conversational agents. A machine learning study

Camilo Rojas, Rita Valette-Florence

International audience

Marketing

Marie‐Christine Lichtlé, Rita Valette-Florence

fr (code pays fourni par la source)

At the Pursuit of Harmony Between Men, Land and Brands: A Chronotopic Exploration of Slow Cosmetic Brands' Narratives

Camille Valentine Anin, Rita Valette-Florence

International audience

fr (code pays fourni par la source)

Effects of emotions and brand personality on consumer commitment, via the mediating effects of brand trust and attachment

Rita Valette-Florence, Pierre Valette‐Florence

Based on the concepts of brand personality and emotion, this article focuses on their respective impacts on the main variables of brand relationship, trust, attachment and overall commitment with the brand. Based on a large panel of consumers, the statistical processing was …

fr (code pays fourni par la source)

Effets des émotions et de la personnalité de la marque sur l’engagement du consommateur via les effets médiateurs de la confiance et de l’attachement à la marque

Rita Valette-Florence, Pierre Valette‐Florence

Résumé Adossé aux concepts de personnalité de la marque et d’émotions, cet article s’attache à montrer leur incidence respective sur les principales variables de la relation à la marque, la confiance, l’attachement et l’engagement global envers la marque. Basé sur un panel …

fr (code pays fourni par la source)

The Impact of Psychological Distance for Hedonic Luxury Pursuits

Faheem Ahmed, Rita Valette-Florence

fr (code pays fourni par la source)

Psychological Distancing with Hedonic Products and their Consumption

Faheem Ahmed, Rita Valette-Florence

fr (code pays fourni par la source)

I Don’t Want To Be Fake! How Psychological Distance and Self-Perceptions can lead to Authentic Luxury Consumption?

Faheem Ahmed, Rita Valette-Florence

fr (code pays fourni par la source)

I hate this brand! A classification of brand haters based on their motivations and reactions

Oula Bayarassou, Bécheur Imène, Rita Valette-Florence

fr (code pays fourni par la source)