Gustavo Adolfo Ventura Seclén

Social Media Marketing and the Business Performance of SMEs in Latin America: A Systematic Literature Review

Monica Esther Panta Merino, Yefferson Llonto Caicedo, Lilia Antonieta Ramos Alvarado, Gustavo Adolfo Ventura Seclén et autres

Introduction Despite the growing body of research on social media marketing and SMEs, a considerable gap remains in the integrated understanding of the state of the art regarding the effect of social media marketing on SMEs’ business performance. Objective This study aimed …

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Peer Review Report For: Communication strategies of the Cañariaco Project and the Environmental Perception of Citizens in a District of the Ferreñafe Province, Perú [version 2; peer review: 2 approved, 1 not approved]

Jordano Oneil Arcila Silva, Jorge José Novoa Cajusol, Gustavo Adolfo Ventura Seclén

Background This study aimed to determine the relationship between the communication strategies of the Cañariaco project and the environmental perception of citizens in a district of the Ferreñafe province in 2025. Methods A quantitative, non-experimental, cross-sectional, and analytical-correlational study was conducted. From …

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Social Media Marketing and the Business Performance of SMEs in Latin America: A Systematic Literature Review

Monica Esther Panta Merino, Yefferson Llonto Caicedo, LILIA ANTONIETA RAMOS ALVARADO, Gustavo Adolfo Ventura Seclén et autres

Introduction Despite the growing body of research on social media marketing and SMEs, a considerable gap remains in the integrated understanding of the current state of knowledge regarding the effect of social media marketing on SMEs' business performance. Objective This study aimed …

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Social Media Marketing and the Business Performance of SMEs in Latin America: A Systematic Literature Review

Monica Esther Panta Merino, Yefferson Llonto Caicedo, LILIA ANTONIETA RAMOS ALVARADO, Gustavo Adolfo Ventura Seclén et autres

Introduction Despite the growing body of research on social media marketing and SMEs, a considerable gap remains in the integrated understanding of the current state of knowledge regarding the effect of social media marketing on SMEs' business performance. Objective This study aimed …

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Communication strategies of the Cañariaco Project and the Environmental Perception of Citizens in a District of the Ferreñafe Province, Perú

Jordano Oneil Arcila Silva, JORGE JOSÉ NOVOA CAJUSOL, Gustavo Adolfo Ventura Seclén

Background: This study aimed to determine the relationship between the communication strategies of the Cañariaco project and the environmental perception of citizens in a district of the Ferreñafe province in 2025. Methods: A quantitative, non-experimental, cross-sectional, and analytical-correlational study was conducted. From …

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Virtual learning environments and teachers’ digital competencies in Peruvian education

Gustavo Adolfo Ventura Seclén, Víctor Manuel Fernández López, Gavi Elita Carranza Medina, Oscar Alfaro-Bustamante et autres

The present study aligns with the fourth Sustainable Development Goal (SDG), Quality Education, it highlights the importance of robust virtual learning environments as key enablers of interactive, adaptive, tech teaching methods and learning processes. Under a context of accelerated digital transformation, the …

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Return of bicameralism and perceived congressional legitimacy in northern Peru

Gustavo Adolfo Ventura Seclén, Alisson Lorena Chavarria Espinoza, Luigui Valentino Cubas Muñoz, Ruth Solanhs Julca Altamirano et autres

This cross-sectional, non-experimental correlational study estimates the association between support for restoring bicameralism and the perceived legitimacy of Peru’s current unicameral Congress among adult residents of La Victoria district (Chiclayo) in 2025. A structured questionnaire was administered to 384 residents to measure: …

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Communication strategies of the Cañariaco project and the environmental perception of citizens in a district of the Ferreñafe province, Perú

Jordano Arcila, Gustavo Adolfo Ventura Seclén, JORGE JOSÉ NOVOA CAJUSOL

This research supports SDG 17, partnerships for goals, as it will focus on the relationship between the Cañariaco Project's communication strategies and citizens' environmental perceptions, promoting transparency, informed participation, and institutional trust at the local level. The study aims to determine the …

Peer Review Report For: Reinventing conventional participation: A Model to mitigate political disaffection in Lambayeque, Peru [version 4; peer review: 2 approved, 1 approved with reservations]

Gustavo Adolfo Ventura Seclén, Juan Amilcar Villanueva Calderón, Ida Blanca Pacheco Gonzales, Rocio Desiret Yarlaque Muñoz et autres

Growing political disaffection poses a challenge to the consolidation of citizen participation through institutional channels, as it undermines trust in democratic instituions and reduces citizens’ involvement in conventional political activities. The study examined the relationship between political disaffection and conventional political partcipation, …

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Emerging Technologies and Employability in People with Visual Disabilities in a City in Northern Peru: A Model Based on Psychometric Network Analysis

Juan Amilcar Villanueva-Calderón, Eveling Sussety Balcázar Paiva, Alexander Fernando Haro-Sarango, Gustavo Adolfo Ventura Seclén et autres

Emerging technologies are reshaping labor market dynamics and redefining the competencies required for employability. However, their benefits remain unevenly distributed, particularly among socially vulnerable populations such as people with visual impairments. This study examined the relationship between emerging technologies and employability among …

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Peer Review Report For: Reinventing conventional participation: A Model to mitigate political disaffection in Lambayeque, Peru [version 4; peer review: 1 approved, 1 approved with reservations, 1 not approved]

Gustavo Adolfo Ventura Seclén, Juan Amilcar Villanueva Calderón, Ida Blanca Pacheco Gonzales, Rocio Desiret Yarlaque Muñoz et autres

Growing political disaffection poses a challenge to the consolidation of citizen participation through institutional channels, as it undermines trust in democratic instituions and reduces citizens’ involvement in conventional political activities. The study examined the relationship between political disaffection and conventional political partcipation, …

pe (code pays fourni par la source)

Reinventing conventional participation: A Model to mitigate political disaffection in Lambayeque, Peru [version 4; peer review: 2 approved, 1 approved with reservations]

Rocio Desiret Yarlaque Muñoz, Calderón JC, Gustavo Adolfo Ventura Seclén, R. Rodríguez et autres

Growing political disaffection poses a challenge to the consolidation of citizen participation through institutional channels, as it undermines trust in democratic instituions and reduces citizens’ involvement in conventional political activities. The study examined the relationship between political disaffection and conventional political partcipation, …