Shankar S. Iyer

Integrated Dynamic Sustainability (IDS) For A Futuristic Sustainability Theory

Shankar S. Iyer

Breaking the green gap: how behavioral economics drives sustainable consumer choices

Shankar S. Iyer, Dr Brinitha Raji

Purpose: This study investigates how behavioral economics principles influence consumer sustainability choices, with particular emphasis on nudging strategies and the attitude-behavior gap in environmental decision-making. Design/methodology/approach: A qualitative interpretive study employing semi-structured interviews with 35 consumers across diverse demographic and psychographic profiles. …

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Responsible Aluminum Ethical Sourcing and Low-Carbon Supply Chains in the UAE

Shankar S. Iyer

Aluminum is viewed as a cornerstone of the global low-carbon transition, enabling renewable energy technologies, sustainable mobility, and green construction. However, the environmental and social risks associated with aluminum's global supply chain from bauxite mining in Africa to energy-intensive smelting demand stronger …

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Starbucks is more than Coffee: A Case Study of Starbucks Enhanced Brand Loyalty

Shankar S. Iyer

Starbucks is more than just a coffee; it is the brand that provides an experience not just to stimulate our brain cells but to also rejuvenate our hearts and soul. The brand ensures that the aroma of freshly ground coffee beans is …

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Government Interventions and Business Stability During Crises: A Critical Literature Review

Shankar S. Iyer

Abstract This critical literature review examines the effectiveness of government interventions in maintaining businessstability during economic crises, with particular emphasis on evidence from the COVID-19 pandemic and the 2008 Global Financial Crisis. Drawing on 90 peer-reviewed articles from Q1 journals published between …

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AI-Driven Talent Management: Transforming Recruitment, Retention, and Workforce Analytics

Shankar S. Iyer, Rajesh Arora, Divakar Gowda Murugendrappa, Brinitha Raji et autres

Contemporary organizations increasingly leverage artificial intelligence technologies to revolutionize human resource management practices, fundamentally altering how companies approach workforce optimization. This empirical investigation examines critical determinants and consequences of implementing AI-powered talent management systems across organizational contexts. The research specifically analyzes how …

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Impact of Inflation and Interest Rate Volatility on Corporate Strategy: A Mixed-Methods Investigation

Shankar S. Iyer, Dr Brinitha Raji

This study investigates the multifaceted impact of inflation and interest rate volatility on corporate strategic decision-making through a comprehensive mixed-methods approach.Drawing on recent empirical evidence from 2022-2026, we integrate quantitative econometric analyses with qualitative case insights to examine how macroeconomic uncertainty shapes …

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Fintech Solutions for Revenue Management in Creative Startups: Challenges and Opportunities

Shankar S. Iyer

In the dynamic world of creative startups, managing revenue effectively remains a key determinant of sustainability and growth. Fintech solutions offer innovative pathways to address revenue management complexities, ranging from cash flow volatility to international payment structures.

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Neuro-Computational Synergy: Bridging Artificial Intelligence and Neuroscience for Next-Generation Cognitive Decision Systems

Shankar S. Iyer

The convergence of Artificial Intelligence (AI), neuroscience, and cognitive science has catalyzed a paradigm shift in understanding and engineering decision-making systems. This comprehensive review examines the bidirectional relationship between brain-inspired computational models and neuroscientific insights, focusing on how reinforcement learning, prefrontal cortex …

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Blockchain and AI Integration for Fraud Detection in Financial Systems: A Comprehensive Review and Technical Framework

Shankar S. Iyer

Abstract The exponential growth of digital financial transactions has intensified the sophistication and frequency of fraudulent activities, necessitating advanced technological interventions beyond traditional rule-based systems. This paper presents a comprehensive review and technical framework for integrating blockchain technology with artificial intelligence (AI) …

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AI Impact on Professional Identity and Skills Evolution: A Comprehensive Analysis of Workforce Transformation Across Healthcare, Law, Education and Engineering

Shankar S. Iyer, Aaaryan Kapur, Sangeeta Malhotra, Dr Brinitha Raji

The integration of artificial intelligence (AI) into professional domains represents a fundamental transformation in how professionals conceptualize their identities, develop competencies, and engage in collaborative work practices. This comprehensive review synthesizes empirical and theoretical literature examining AI's impact on professional identity and …

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AI-enabled predictive analytics in education: Enhancing student success and retention through intelligent tutoring systems

Dr Brinitha Raji, Shankar S. Iyer, Momin Mohammed Nadeem Mohammed Yaseen

The combination of “artificial intelligence (AI)” and predictive analytics (PA) has altered educational surroundings by facilitating modified instruction, early interference, and enhanced student retention. This conceptual study examines the part of AI-driven PA in intelligent tutoring systems to improve student achievement. By …

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