Olena Babenko

CONTENT MARKETING AS A TOOL FOR INFLUENCING CONSUMERS IN UKRAINIAN RETAIL TRADE NETWORKS

Олена Івасенко, Olena Babenko

The article examines content marketing as a psychological influence tool on purchase decisions within Ukrainian retail chains under martial law. The study analyzes consumer behavior changes in the digital era, addressing attention fragmentation, information overload, and declining traditional advertising effectiveness. Value-driven content …

The Influence of Somatic Cell Count in Milk on Its Composition During the Summer Period

Iryna Lastovska, Mykhailo Matvieiev, Oleksandr Oleksandrovich Borshch, Andriy Getya et autres

The aim of our paper was to study the relationship between somatic cell count, milk productivity, and specific technological parameters of the milking process in cows during the summer period. The research was conducted on a commercial farm in the central part …

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The Effect of Adding Mealworm, Probiotics, and Mealworm Plus Probiotics on IL-8 Gene Expression in Liver and Spleen Tissues of Broiler Chickens

Mohammadreza Mohammadabadi, Amin Khezri, Olena Babenko, Oleksandr Oleksandrovich Borshch et autres

Interleukin-8 (IL-8), a pro-inflammatory cytokine, plays a critical role in immune modulation in poultry and has potential applications in veterinary and human medicine. This study investigated the effects of dietary supplementation with mealworm (Tenebrio molitor), probiotics, or their combination on IL-8 gene …

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Corrigendum: Role of Fennel ( Foeniculum vulgare ) Seed Powder in Increasing Testosterone and IGF1 Gene Expression in the Testis of Lamb

Seyed Mohammad Hadi Safaei, Mohammadreza Mohammadabadi, Borhan Moradi, Oleksandr Kalashnyk et autres

Prenatal maternal stress in rats alters the epigenetic and transcriptomic landscape of the maternal-fetal interface across four generations

Stephanie E. King, Nicola A. Schatz, Olena Babenko, Yaroslav Ilnytskyy et autres

Prenatal maternal stress (PNMS) determines lifetime mental and physical health. Here, we show in rats that PNMS has consequences for placental function and fetal brain development across four generations (F0-F3). Using a systems biology approach, comprehensive DNA methylation (DNAm), miRNA, and mRNA …

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THE INFLUENCE OF BEDDING MATERIAL ON COMFORT AND WELFARE OF DAIRY COWS IN PERIOD OF LOW TEMPERATURES

О. В. Борщ, Olena Babenko, О. О. Борщ

New concepts, theoretical and practical problems in the field of agricultural sciences and food (March 6–7, 2024. Riga, the Republic of Latvia) : International scientific conference. Riga, Latvia : Baltija Publishing, 2024. 76 pages.

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Role of Fennel ( Foeniculum vulgare ) Seed Powder in Increasing Testosterone and IGF1 Gene Expression in the Testis of Lamb

Seyed Mohammad Hadi Safaei, Mohammadreza Mohammadabadi, Borhan Moradi, Oleksandr Kalashnyk et autres

The insulin/insulin-like growth factor (IGF) system has many receptors, signaling pathways, and ligands, making it highly complex. IGF1 increases the function of germ cells by increasing the synthesis of spermatogonia DNA and slowing down apoptotic cells. One of the most important objectives …

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Data of whole-genome sequencing of Karakul, Zel, and Kermani sheep breeds

Leila Mohamadipoor Saadatabadi, Mohammadreza Mohammadabadi, Zeinab Amiri Ghanatsaman, Olena Babenko et autres

OBJECTIVE: The data provided herein represent the whole-genome sequencing data associated with three sheep breeds of Iranian native breeds. Sheep are the first domesticated animals that, during the long path of the evolution process, have created gene variants with desirable phenotypic effects, …

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Productive, reproductive and bioenergetic characteristics of cows with different body condition score

О. О. Борщ, О. В. Борщ, Olena Babenko

The aim of this work was to study the influence of fattening of dairy cows body condition score on reproductive traits, productivity and bioenergetic indicators. The research was conducted during May-August 2021 in the conditions of the Terezine of the Vilnotarasivske branch …

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Effect of Fennel ( Foeniculum Vulgare ) Seed Powder Consumption on Insulin-like Growth Factor 1 Gene Expression in the Liver Tissue of Growing Lambs

Mojtaba Shahsavari, Mohammadreza Mohammadabadi, Amin Khezri, Oleksandr Oleksandrovich Borshch et autres

Today, medicinal plants and phytobiotics that contain flavonoids, alkaloids, and essential oils are widely used in animal feed. These additives have many benefits, including increasing liver function and preventing certain diseases. The liver is one of the organs that plays a key …

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Main trends of dairy industry in Ukraine

Ruslana Volodymyrivna Stavetska, Olena Babenko, Iryna Starostenko, Serhii Cherniak

The paper analyzes the main trends in the dairy industry development in Ukraine over the past decades. During this period, there has been a fivefold reduction in the number of dairy cattle (2925.2 thousand heads in 2021) and a twofold increase in …

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АДАПТАЦІЙНІ ОЗНАКИ КОРІВ ЗА ЗМІНИ УМОВ УТРИМАННЯ УПРОДОВЖ ЗИМОВОГО ТА ЛІТНЬОГО ПЕРІОДІВ РОКУ

Oleksandr Oleksandrovich Borshch, О. В. Борщ, Olena Babenko

Метою цієї роботи було вивчити вплив сезону року на продуктивні і етологічні показники та комфорт корів (ІІ і ІІІ лактацій) української чорно-рябої молочної породи при зміні умов утримання і доїння упродовж адаптаційного періоду. Дослідження проводили у СВК «Острійківське» (Білоцерківський район, Київська область) …