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Profil bibliographique

Ashwin W. Joshi

Informations fournies par OpenAlex. Research Africa ne déduit ni nationalité, ni poste, ni coordonnées personnelles.

41Publications signalées
2442Citations signalées
1Affiliations récentes

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Les domaines associés

Customer Service Quality and LoyaltyInnovation and Knowledge ManagementBusiness Strategy and InnovationJob Satisfaction and Organizational BehaviorQuality and Supply Management

Les publications récentes

2025 article OpenAlex

Effects of Supplier Customer Orientation on Buyer Loyalty: A Contingent Process Model Based on Self-Determination Theory

Ashwin W. Joshi

Prior supplier-buyer relationship research has identified supplier customer orientation as a driver of buyer loyalty. In this research, we address how and when this effect occurs. Based on self-determination theory, we identify three buyer psychological states—buyer autonomy, buyer competence, and buyer relatedness—that …

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0 citations Journal of Relationship Marketing
2015 article OpenAlex

When Does Customer Orientation Hinder (Help) Radical Product Innovation? The Role of Organizational Rewards

Ashwin W. Joshi

Prior marketing literature offers a compelling theoretical rationale in support of two contradictory propositions, namely, that customer orientation is negatively related to (i.e., hinders) radical product innovation and that customer orientation is positively related to (i.e., helps) radical product innovation. In this …

ca (code pays fourni par la source)

63 citations Journal of Product Innovation Management

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