Exploring Narratives of Wineries: Strategic Storytelling to Legitimize or Stand Out in Crowding Markets?
Marc Dreßler, Konstantin Päßler
0 citationsJournal of Comparative International Management
Marc Dreßler
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52Publications signalées
625Citations signalées
1Affiliations récentes
Institutions déclarées
Domaines associés
Wine Industry and TourismHorticultural and Viticultural ResearchForest Management and PolicyEntrepreneurship Studies and InfluencesConsumer Behavior in Brand Consumption and Identification
Publications récentes
SME Strategic Leadership and Grouping as Core Levers for Sustainable Transition—New Wine Typology
1 citationSustainability
How Wine Reaches Consumers: Channel Relevance and a Typology of Multichannel Strategies
Marc Dreßler, Katharina Kleiner
2 citationsBeverages
GrapeBreed4IPM: A horizon Europe project for sustainable viticulture through multi-actor breeding and innovation
Komlan Avia, Marc Dreßler, Ludger Hausmann, Gabriele Di Gaspero et autres
0 citations
Enhancing Restaurant Profits via Strategic Wine Sales
Scott C. Sheridan, Marc Dreßler
1 citationBusinesses
Meeting Market and Societal Ambitions with New Robust Grape Varietals: Sustainability, the Green Deal, and Wineries’ Resilience
4 citationsAgriculture
The Impact of Firmographics on Philanthropic Engagement in the Global Wine Industry
Rosana Fuentes Fernández, Armand Gilinsky, Joshua Aboah, Sharon L. Forbes et autres
0 citationsAdvances in business strategy and competitive advantage book series
Sustainable Entrepreneurship
4 citations
Fungicide-Saving Potential and Economic Advantages of Fungus-Resistant Grapevine Cultivars
Birgit Eisenmann, Chantal Wingerter, Marc Dreßler, Christine Freund et autres
21 citationsPlants
Contemporary Educational Perspective of Indonesian and German Students
Natri Sutanti, Marc Dreßler, Luky Kurniawan
0 citationsBuletin Konseling Inovatif
Destination-Centric Wine Exports: Offering Design Concepts and Sustainability
2 citationsBeverages
Sustainability as Vehicle for Strategic Entrepreneurship
3 citationsAdvances in business strategy and competitive advantage book series
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