Profil bibliographique

Asphat Muposhi

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59Publications signalées

540Citations signalées

1Affiliations récentes

Institutions déclarées

Domaines associés

Environmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationEnvironmental Education and SustainabilityConsumer Retail Behavior StudiesSustainable Supply Chain Management

Publications récentes

2026 article

Environmental consciousness versus fashionability: Competing identities and the sustainable-fast fashion paradox among Generation Z consumers

Melissa Zulu, Asphat Muposhi, Matselale Nchabeleng, Neha Parbhoo

0 citationsJournal of Global Fashion Marketing

Accès ouvert 2025 article

Is “good” hair “bad” for young female black Africans? Consumers’ (dis)identification with natural versus synthetic hair care brands

Nobulelo Rixongile Ngobeni, Melissa Zulu, Asphat Muposhi

0 citationsInternational Journal of Pharmaceutical and Healthcare Marketing

Accès ouvert 2025 article

Sustainability of second-hand fashion as a business model: countervailing influence of contamination concern and cultural orientation

Melissa Zulu, Asphat Muposhi

1 citationJournal of Fashion Marketing and Management

Accès ouvert 2025 article

Sustainable digital marketing (SDM): review, taxonomy, conceptualisation and future research avenues mapping

Abu Bashar, Tamer M. Alkadash, Brighton Nyagadza, Asphat Muposhi

14 citationsQuality & Quantity

Accès ouvert 2025 review

Reducing consumer level food waste through message framing: A systematic review and social marketing interventions

Valencia Melissa Zulu, Asphat Muposhi

1 citationWaste Management & Research The Journal for a Sustainable Circular Economy

Accès ouvert 2025 article

Effect of tax policies on tax compliance and the moderating role of gender: evidence from the SMEs in Zimbabwe

Wilbert Manyanga, James Kanyepe, Asphat Muposhi, Tendai Manyanga et autres

3 citationsCogent Business & Management

Accès ouvert 2025 article

Piercing the glass ceiling: proposed personal brand equity framework for enhancing women career success

Asphat Muposhi, Valencia Melissa Zulu, Miriam Mugwati, Oslie Matsikenyeri

2 citationsGender Issues

2025 book-chapter

Underlying Drivers of Social Innovation Acceptance: A Case of Reusable Sanitary Towels

Asphat Muposhi, Valencia Melissa Zulu, Hazel Gwasira

0 citationsPalgrave studies of marketing in emerging economies

2025 book-chapter

Sustainable Green Marketing Strategies for a Circular Economy in Africa: A Conclusion

Brighton Nyagadza, Asphat Muposhi

1 citationPalgrave studies of marketing in emerging economies

2025 article

Examining consumers' response to plastic bag free shopping in an emerging market: a stimulus-organism-behaviour perspective

Asphat Muposhi

0 citationsInternational Journal of Environment and Waste Management

2024 article

Navigating the Paradox: Materialism, Sustainable Practices and Well-Being in Emerging Markets

Paul Blaise Issock Issock, Asphat Muposhi, Siphiwe Dlamini

5 citationsThe Journal of Environment & Development

Accès ouvert 2024 article

Status of Sustainability Management Education in African MBA Programmes: A Web-based Research Approach

Asphat Muposhi, Roy Shamhuyenhanzva

4 citationsAustralian Journal of Environmental Education

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