Sustainable Fashion Adoption in South Africa: Consumer Awareness and Education

Le résumé fourni par la source

Fashion remains one of the extensions that Africa uses for self-expression. Therefore, the importance of 21st–century consumers’ awareness, education, and understanding of sustainable fashion has never been more vital than today. Therefore, there is a critical need to intentionally and mindfully equip consumers with the proper knowledge that can help to protect and promote the Indigenous fashion landscape. For this to occur, a greater consciousness must be present when creating, selling, and consuming fashion commodities. Moreover, the digital connection has brought consumers from multiple nationalities closer to one another, where influence dominates individual perception. To a certain degree, this influence may overshadow good fashion practice from production to consumption if not intentionally set. This chapter addresses the significance of sustainable fashion within the South African context. It aims to provide readers with the necessary information to make informed purchasing decisions about sustainability.

Ce résumé expose les affirmations des auteurs. BNTIC ne l’interprète pas comme une validation indépendante des résultats.