HISTORICAL SIGNIFICANCE OF THE INTERNATIONAL GOLD EMBROIDERY AND JEWELRY FESTIVAL

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This article analyzes the historical significance of the International Gold Embroidery and Jewelry Festival in restoring, developing, and promoting the ancient national crafts of gold embroidery and jewelry-making in New Uzbekistan on the international stage. It highlights the competitions, masterclasses, the "Uzbek Jewellery Fair" trade exhibition held within the framework of the festival in Bukhara, the "e-zargarlik.uz" electronic platform, and the experience of enterprises such as "Fonon" and "Gavkhar Group." Additionally, practical initiatives aimed at tax and customs privileges for industry representatives, integration of 3D modeling and creative industries, increasing tourism and export potential, and establishing national brands are put forward.