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When ‘Quick Fixes’ Go Viral: The Impact of GLP-1 Misinformation on Younger Females' Body Dissatisfaction and Disordered Eating Behaviours

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Social media platforms such as TikTok have become increasingly prominent sources of health and weight-loss information, including content about glucagon-like peptide-1 (GLP-1) receptor agonists like Ozempic. However, this content can include misleading or unsubstantiated claims regarding the efficacy, risks and use of these medications. Exposure to weight-loss-related social media content may be particularly relevant for younger women, who are disproportionately exposed to appearance-focused media and pressures to conform to idealised body standards. This study aims to investigate the impact of exposure to medically accurate and misleading GLP-1-related TikTok content on body dissatisfaction and disordered eating behaviours among young women. Using an experimental design, participants will be randomly allocated to view medically accurate GLP-1 content, misleading GLP-1 content, or control health-related content. Participants will complete measures assessing body dissatisfaction, mood, disordered eating behaviours, appearance comparison, appearance-ideal internalisation, and susceptibility to diet-related misinformation, as well as demographic information and height and weight for the calculation of body mass index (BMI; kg/m²).

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