Data-Driven Conversational Marketing

Résumé fourni par la source

Rapid advancements in artificial intelligence and digital communication technologies have transformed customer engagement in online marketplaces. Organizations increasingly use intelligent conversational systems to deliver personalized interactions, real-time assistance, and data-driven customer experiences across digital platforms. By analyzing browsing behavior, purchasing patterns, and consumer preferences, these systems help optimize customer journeys and improve engagement throughout the decision-making process. Intelligent chatbots enhance responsiveness, support interactive communication, and provide tailored recommendations that strengthen customer satisfaction and operational efficiency. However, concerns related to data privacy, transparency, algorithmic bias, and consumer trust continue to influence adoption and long-term effectiveness. Drawing on insights from digital marketing and consumer behavior research, this study examines how conversational technologies enhance customer engagement and support strategic marketing in evolving digital commerce ecosystems.

Ce résumé expose les affirmations des auteurs. BNTIC ne l’interprète pas comme une validation indépendante des résultats.