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The Moral Purity Industry - Volume 1

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The Moral Purity Industry, Volume I: Social Critique, Woke Capitalism, and the Sexual Wing of the Purity Economy develops a systemic critique of a contemporary moral-commercial order in which virtue, guilt, innocence, legitimacy, and symbolic absolution increasingly become institutionalized, administered, displayed, and commodified. The concept of the Moral Purity Industry (TMPI) designates a social field in which moral categories cease to operate solely as standards of conduct and become socially exchangeable resources: guilt is produced and managed, innocence must be publicly demonstrated and periodically renewed, legitimacy is symbolically conferred, and moral standing is mediated through institutions, markets, bureaucracies, platforms, therapeutic vocabularies, and reputational systems. The volume argues that this formation cannot adequately be reduced either to progressive ideology or to capitalism considered in isolation. It instead examines their convergence within a hybrid moral-commercial regime, in which progressive, therapeutic, feminist, and humanitarian vocabularies interact with corporate incentives, managerial structures, consumer markets, political signaling, and institutional administration. In this sense, the term “woke capitalism” is employed analytically rather than as a partisan political label: it identifies a structural conjunction between moral symbolism and economic organization rather than a specifically conservative or left-wing object of critique. The study therefore rejects both political reductionism and purely economic accounts of the phenomenon. Volume I proceeds in three stages. Part I, “The Moral Purity Industry as Social Order,” develops the conceptual architecture of TMPI through the production and circulation of guilt, provisional absolution, purity as social currency, moral spectacle, new forms of moral expertise, and the structural tendency toward continuously expanding standards of implication and purification. Part II, “Woke Capitalism and the Industrialization of Virtue,” examines corporate virtue, ESG and DEI structures, reputational insurance, compliance regimes, the market for symbolic absolution, the commodification of rebellion, digital amplification, and woke capitalism as a hybrid regime. Part III, “The Sexual Wing of the Purity Economy,” extends this analysis into contemporary sexual culture, examining the relationship between the Moral Purity Industry and the Consumerist Sexual Economy, including polyamory, ethical non-monogamy, therapeutic mediation, anti-monogamous discourse, and the construction of the “evolved” sexual subject as a form of moral distinction. Methodologically, the work combines social and socio-economic critique with genealogy and the author's broader integrative theoretical architecture. Genealogy is used diagnostically rather than as a claim of simple historical continuity. The analysis distinguishes documentary transmission from structural and archetypal recurrence and employs the Inversion–Metastasis–Sublimation (IMS) model, the Dharma–Theism–Secularism (DTS) axis, Cognitive Gynocentric Telegony (CGT), ideo-telegony, and symbolic imprinting to examine how older grammars of purification, contamination, mediated legitimacy, guilt, and absolution may survive through mutation and secularization. Historical materials are therefore not treated as antiquarian objects or as proofs of direct descent, but as instruments for illuminating recurring structural correspondences within the contemporary order. The central thesis of the volume is that contemporary moral life is increasingly organized through the interaction of symbolism, institutional administration, reputation, consumption, and economic incentive. What presents itself as moral progress may therefore also generate durable systems of mediation in which purity becomes performative, guilt renewable, legitimacy conditional, and absolution provisional. The Moral Purity Industry seeks to make this configuration analytically visible by treating morality and commerce not as separate domains but as mutually reinforcing components of a wider civilizational formation.

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Sujets associés

Gender, Feminism, and MediaFoucault, Power, and EthicsFeminism, Gender, and Intersectionality

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