PyMC-Marketing: Bayesian Marketing Mix Models and Customer Analytics in Python

Résumé fourni par la source

PyMC-Marketing is an open-source Python library for Bayesian marketing analytics, built on PyMC. It provides a unified framework for Marketing Mix Models, Customer Lifetime Value analysis, Bass diffusion models, and customer choice models, with full posterior uncertainty rather than point estimates. The software supports time-varying media effects, experimental calibration with lift tests, hierarchical CLV models, and constrained budget optimization, and is intended for marketing data scientists, researchers, and practitioners building production measurement systems.

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